One of several job requirements for Small Dog employees is that everyone in the company achieves Apple Product Professional certification each year. The Apple Product Professional (APP) certification is awarded to those who have acquired 9000+ points in this program. Participants who study especially hard and acquire 14,000+ points reach the Sales Professional level and are entitled to a special dinner with Don Mayer. These courses are offered online through Apple’s Sales Training website and include just about every software and hardware product offered by Apple. These courses are a great resourse for learning about new product offerings from Apple.