Why Macs Justify Their Price.

Here are my personal top five reasons why Macs justify their price:

1. Quality. Apple desktop and laptop computers are rated #1 by Consumer Reports for repair history, tech support, and consumer satisfaction. Apple leads all other reviewed computer manufactures, including Sony, Dell, and HP in all those categories. All computers can and will have tech problems, but statistically Macs are much less likely to have them happen.

2. There are still no viruses for OS 10 in the wild, and there never has been. Of course, this could change, but Apple has proven it has built an extremely secure OS. Apple is committed to keeping the OS secure and up-to-date as well.

3. You can run multiple OS’s on any Intel-based Mac. Mac OS X, Windows XP, Windows Vista, Windows 2000, Linux, Unix etc. If you buy one Mac and install Windows, it’s like owning two or more computers. Unix and X11 are already installed. Windows can be downloaded over the web. No PC can effectively run the Mac OS at all. For many people, especially web designers and scientists, this is a must-have feature.

4. Awesome multi-media architecture. Macs are ready to make high quality media projects out of the box with iLife and the extremely multimedia-friendly OS X. Macs are ready to run ultra high-end, cutting edge multimedia apps as well, such as Shake, Avid, etc.

5. High resale value. It’s a pain if you want to buy a used Mac, but great if you are selling one. Macs retain the highest resale of any computer in the industry. This makes it somewhat easier to upgrade to a new Mac in the future. Macs retain high resale value because they tend to be extremely reliable.

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    The first thing to consider — and most important to me — is the battery. The chemicals in the Lithium-Ion batteries totally hate extreme temperatures and will drain much faster than they should. In some cases, your battery will display a decent amount of a charge but in reality, will be on its final leg, and you will discover your phone dying out of nowhere.

    If this does happen, DO NOT TURN IT ON.

    Wait until you get inside and your phone warms up to room temp. Although the effect of cold weather draining your battery is temporary (phew!), you can permanently shorten your battery’s lifespan by trying to power it on immediately after it shuts down. Grandma’s Facebook comments on your pics aren’t going anywhere, so just wait until your phone warms up to check out what she said!

    The next thing the cold will try to kill is your screen! Cold temperatures tend to make your LCD screen way more sensitive then it usually is. Watch how you are applying pressure to your screen, especially if you have any pre-existing cracks and knicks! I had a customer come into the store last week and tell me about how she was talking on her iPhone outside and all of a sudden, heard this pop in her ear. When she looked, the pressure from her fingers mixed with the cold had cracked her screen in half! Definitely keep chats on your phone outside to a minimum!

    One final thing to look out for is condensation. Liquid is the number one enemy to your electronics. Much like your windows, condensation will form underneath your display as your phone travels from the cold to your warm houses. This will cause liquid to damage and corrode your internal parts! This will literally break your phone beyond repair, causing you to have to purchase a new one!

    There are some simple ways to avoid these catastrophes:

    # Keep your phone in a pocket close to your body — DO NOT leave your phone in a bag or in the car
    # Turn it off — your phone can endure a wider temperature range from -4 to 113 degrees (F) if it’s off
    # Purchase a case — not only do these guys provide physical protection, in some cases they provide insulation
    # Charge your iPhone before bringing it outside — this will give your battery the strength it needs to survive
    # Finally, do not get it wet in the snow — perhaps the most obvious one, but please watch where you are busting that phone out!

    So, as a reminder, keep it safe everyone — and be mindful about when you answer that text. Is it really worth replacing your iPhone because you had to check on that smiley emoticon text from mom?

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