Dear Friends,

It was snowing at my house this morning but Saturday’s forecast calls for temperatures in the 80’s! Ah, Spring. The fields are beginning to be bright green and I can see the buds on the Apple tree that is right outside my window here at the office. Grace managed to get the peas planted and the garden is looking good. We will be planting some new strawberry plants this year. After 3-4 years the strawberries start getting smaller and smaller and it is time to refresh our plants. I put the summer tires back on my car and cleaned mud off of everything this weekend.

Apple announced their financial results on Wednesday and stealing a line from NPR Marketplace – we’ll do the numbers – below but there was one statement from Tim Cook that is worth commenting upon –

“Cycles come and cycles go. What we’re about is making the best computers in the world, not the most. We want to make products we’re proud of.”

This was in response to a question about netbooks and market share and overall pricing structure. It is one of the major reasons I am so proud to be an Apple reseller. Apple is not about cutting corners, making cheaper products but is all about making better products. This commitment to quality and innovation coupled with a supply train process that is as efficient as any makes Apple perhaps the most able to withstand this economic downturn.