Happy Tuesday,

We’ve been in the business of Apple sales and service for a long time, and this is reinforced by Don’s and my service of various advisory boards for Apple’s reseller and AppleCare groups. We’re heading to Cupertino tomorrow for a round of meetings to pass on our observations and recommendations to improve customers’ experience not only at our store and at other Apple Specialists, but at Apple Stores and at resellers worldwide.

It’s wonderful to meet with Apple, but it’s equally great to meet with other service managers of the Apple-authorized service providers (AASPs) to discuss best practices and ideas on how our companies can provide the best and most innovative service to those who matter most: our customers.

It’s a quick trip with one full day of meetings, and I’ll be back in Vermont on Friday to continue the process of hiring and training the latest Small Dog employees that will greet customers in Manchester, NH, at our new store. We’re getting closer and closer to opening day, and I hope Tech Tails readers within reasonable distance will come out for our opening day.

As always, thanks for reading, and keep in touch.

Matt
matt@smalldog.com