Apple Releases New MacBook Air

Following the announcement of iLife ’11 and Mac OS X Lion on Wednesday, Steve Jobs paused onstage to announce that there was “one more thing.” Delivering on the hopes of many, this new product turned out to be the next generation MacBook Air. With refinements to nearly every aspect of the machine, the latest MacBook Air advances both its line as well as Apple’s entire family of notebooks. Jobs touted the re-designed machine as the next generation of MacBook, highlighting many revolutionary features previously unseen in an Apple notebook.

Though the Air is already known for its light footprint and compact design, Wednesday’s announcement brought forth a second smaller model. For the first time since 2003, Apple has re-introduced a diagonal screen size of under 13 inches into their product lineup. Sporting an 11.6-inch display with an impressive 1366 × 768 resolution, this smaller Air will accompany its larger 13.3-inch brother as the most portable and lightweight entries in Apple’s notebook family.

Perhaps the biggest feature of the new Air models is what they lack. Neither model includes the option for a traditional SATA hard drive. Instead—for the first time in Apple’s history—the company has released an entirely solid state line of Macs. Featured in capacities ranging from 64GB to 256GB, all four stock configurations of Air include solid state flash storage by default. The lack of hard drive, combined with the continued omission of an optical drive, has allowed Apple’s engineers to slim down the Air even further. Shaving a 1/10th of a pound off the 13-inch machine, it now weighs in at only 2.9 pounds. The newly debuted 11-inch model weighs a nimble 2.3 pounds. At their thickest point, both models are only 0.68 inches. At their thinnest point, both models taper to 0.11 inches. Those first to go hands-on with the new product claim it is slimmer than an axe blade.

Featuring a wider array of ports, both models now include two USB 2.0 ports in addition to the MiniDisplay Port and headphone jack featured on the previous generation. The 13-inch model also includes an SD card slot. Apple has also boosted processor speeds as high as an optional 2.13GHz with options for 1.4GHz and 1.86GHz available as stock. The Air’s graphics have also been updated to the latest consumer standard with the inclusion of the NVIDIA GeForce 320M. This gives the line a much needed graphical speed boost. With a full-size keyboard and a Multi-Touch trackpad, the new Air will be able to handle 10.7 Lion’s Multi-Touch oriented interface with ease.

A final stand-out feature of the re-designed Air is its battery life. Managing an impressive five hours in the 11-inch model, its larger counterpart supports up to seven. Though not the longest lasting batteries in Apple’s lineup, this functionality is still impressive given the machines’ minuscule size. Apple is also advertising a standby time of 30 days for when the machine is not in use. This is a vast improvement over the 4-5 days a typical Apple notebook can retain battery life in standby.

Combining a series of enhancements and revolutionary new features, the re-designed MacBook Air has significant potential. Offering more functionality than its predecessor, it carries the potential to become much less of a niche product. Steve Jobs eloquently described the Air as what would happen if a MacBook and iPad hooked-up. Though it doesn’t sport the touch interface or 3G capabilities some of us had hoped for, the new MacBook Air stands to reinvigorate the MacBook line as it ushers in the next generation of Apple notebook. Starting a only $999, the new MacBook Air is available now. Click here to view all available configurations.

Similar Posts

  • Apple Announces Mac App Store

    The Mac is about to get its own app store, just like the App Store for iPod touch, iPhone and iPad! Aptly enough this will be called “The Mac App Store”. (See how I did that?) On its website Apple says that the Mac App Store “revolutionizes the way applications are installed on a computer–it happens in one step.”

    The Mac App store features one-click downloads, purchased via your existing iTunes account. There will be free and Paid apps, and developers will get the same 70/30 split currently used in the iOS App StoreOne great feature: Mac apps can be installed on every Mac you use and can even be download again. This is especially convenient when you buy a new Mac and want to load it with apps you already own.
    Apps will be stored and organized in the new Launchpad feature in Lion.

    You can browse Mac apps by category, such as games, productivity, music and more. Read developer descriptions and user reviews. Flip through screenshots. The Mac App Store keeps track of your apps and tells you when updates are available. Update one app at a time or all of them at once, and you’ll always have the latest versions.

    “Click here to learn more.”:http://www.apple.com/mac/app-store/

    Want to develop apps for the Mac App Store? “Click here!”:http://developer.apple.com/programs/mac/

    Some people have expressed concern that the Mac App store means that Apple will exert undue influence on third-party Mac software. It’s an interesting question, though it’s important to note that most software will be available via optical media and downloads from third party sites years into the future. This is meant to supplement not supplant existing software distribution channels.

  • Free eWaste Recycling in VT and NH!

    Just a reminder that if you have old, broken, and obsolete electronics, you can recycle them for FREE on Saturday, October 23rd at our ewaste collection events in New Hampshire and Vermont.

    The NH event will be held from 9:00 AM to 3:00 PM in the parking lot at the Mall of New Hampshire. “Click here to see this location on Google Maps.”:http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Mall+of+New+Hampshire,+Manchester,+NH&sll=44.450387,-73.144741&sspn=0.053673,0.08214&ie=UTF8&hq=&hnear=The+Mall+of+New+Hampshire,+Manchester,+Hillsborough,+New+Hampshire+03103&z=15

    The VT event will be held from 9:00 AM to 3:00 PM at 30 Community Drive in S. Burlington, VT (Ben & Jerry’s offices). “Click here to see this location on a Google Map.”:http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Ben+%26+Jerry’s+Homemade+Inc,+South+Burlington,+VT&sll=44.452715,-73.139248&sspn=0.055019,0.08214&ie=UTF8&hq=Ben+%26+Jerry’s+Homemade+Inc,&hnear=South+Burlington,+Chittenden,+Vermont&ll=44.450387,-73.144741&spn=0.053673,0.08214&z=14&iwloc=A

    Again, both events run from 9:00 AM to 3:00 PM. Learn more about the event, including what ewaste is accepted “by clicking here.”:http://www.smalldog.com/ewaste2010/at_kb

    Hope to see you there!

  • _Dear Friends,_

    It’s Edward Shepard writing this week for Don, who is is down in Austin, Texas hoping to score a position playing upright bass in a honkey tonk band. What follows is a very long issue of Kibbles and Bytes, as it was a big, big week in Apple news. On Monday, Apple reported blockbuster Q4 financial results. On Wednesday, Apple held an exciting “Back to the Mac” press conference (covered in detail below).

    Apple press conferences are a major event here at Small Dog. We joke that they’re like the nerd Superbowl. The big news from the press conference was an updated system architecture for the MacBook Air, a groundbreaking new ultra-compact 11-inch MacBook Air, and iLife ’11, which is a substantial update to Apple’s very popular multimedia production suite.

    In other news, I wanted to apologize about the contest platform we were using for our Office: 2011 drawing. After people entered the contest, they then had to unsubscribe from future offers from that company. *It is a longstanding, permanent policy that Small Dog Electronics will never sell email addresses provided by our customers or subscribers to our newsletters.* This contest platform blurred the lines of that policy and thus we will never use their services again.

    Instead, we will be running a new drawing for Office: Mac 2011 next week. Everyone who entered will be automatically be entered into this drawing, and everyone else who didn’t enter or didn’t want to enter with the previous service will have a chance to enter to win as well. Again, I am sorry about the confusion with that.

    Don’t want to wait for the drawing to get Office: 2011? Use coupon code *office2011* to save $10 on Office or any other “Business and Productivity”:http://www.smalldog.com/category/x/x/x/Software|Business_and_Productivity/at_kb software title today! “Click here to browse this category.”:http://www.smalldog.com/category/x/x/x/Software|Business_and_Productivity/at_kb

  • We’re very excited for the ewaste collection event on Saturday. We’ll have far more trucks and far more workers than in years past, so this will be a very efficient event. I will be at the Manchester, NH location, handing out coupons and gift cards. I’m hoping we collect over 75 tons of ewaste per location. That would be amazing!

    Until next week!

    Your Kibbles & Bytes Team,
    _Ed, Kali and Ben_

  • Overview: GarageBand '11 New Features

    GarageBand ’11 was released today at Apple’s Back to the Mac press conference, as part of the new iLife ’11 multimedia productivity suite. Some standout new features include:

    *Flex Time* – Flex Time is a new tool that lets you quickly change the timing of your recording, so your song has perfect rhythm. Something sounds a little off? Use Flex Time to fix timing mistakes on the fly. Just click and drag any part of a waveform to change the timing of a note or beat. You can move, stretch, or shorten individual notes without changing the good parts of your recording. And Flex Time is great for creative inspiration: Extend guitar riffs, alter vocals, try different rhythms, and get new ideas. Your Flex Time edits are highlighted so you can easily see your changes. Click the Flex Time button at any time to compare your edits with the original performance.

    *Groove Matching* – Instantly match the rhythm of your whole band to a single track. If you’re working with a bunch of different tracks–like a guitar, bass, keyboards, percussion, and a drum loop underneath it all–chances are that one (or all) of them could be a little out of rhythm. Groove Matching brings all your tracks together beautifully. Just select any track in your song and make it the Groove Track, and all other tracks instantly match it. If not every track needs adjusting, you can choose only the tracks you want. Groove Matching helps Apple Loops fit the feel of your song even better, too.

    *New Guitar Amps and Stompbox Effects* – GarageBand brings you seven new guitar amps for a total of 12. They’re modeled after the most revered gear in the world–from clean sounds to heavy distortion and everything in between. You can also reproduce the sound of classic foot pedals with five new stompbox effects, making 15 to choose from. Mix amps with stompboxes and find thousands of ways to rock. And with the Apogee GiO (sold separately), you can control GarageBand hands-free, so you don’t ever have to stop playing. The GiO lets you control stompbox effects, recording, and transport controls with your feet. Plug an electric guitar into your Mac, crank it up, and let it rip.

    *”How Did I Play?”* – Put your skills to the test while you’re jamming on a lesson. First GarageBand taught you how to play. Now it tests your chops. As you play along with any lesson, record yourself. GarageBand listens in real time and tells you how you’re doing. You’ll see how well you played with colored notes, a progress bar, and a performance meter. You can check your rhythm and note accuracy, keep track of your progress, and beat your best score–all while perfecting your skills.

    *New Lessons for Piano and Guitar* – Learn to play piano and guitar even better on your Mac. With 22 new genre-based lessons (40 in all), you can pick up the basics of piano, guitar, or even both. Video demonstrations, synchronized notation, and instrument animations make lessons fun and easy to follow. And you can learn at your own pace. You’ll jam with the Blues Guitar and Rock Guitar series. You’ll master classical piano pieces by Bach, Beethoven, Mozart, or Chopin. And you’ll play Top 40-style piano with the Pop Piano series. The new built-in glossary is a great reference for tuning your guitar, changing strings, reading music, finding basic chords and scales, and more. With the Chord Trainer, you’ll master the most important guitar chords by shape, which makes it easier to keep them straight.

  • Overview: iMovie '11 New Features

    iMovie ’11 was released today at Apple’s Back to the Mac press conference, as part of the new iLife ’11 multimedia productivity suite. Some standout new features include:

    *Movie Trailers* – This is a fun feature. If you thought the movie was great, just wait until you see the trailer. Now you can make one yourself in iMovie ’11. Choose from 15 movie trailer templates in almost every genre: adventure, drama, romantic comedy, and more. Graphics and titles flash across the big (or small) screen. The legendary London Symphony Orchestra performs an epic original soundtrack. And suddenly, your home video goes Hollywood. Movie trailers are easy to create. Just click your clips to drop them into the storyboard. Add character names and personalize the titles. Then trim your clips to fit and adds transitions, titles, and special effects. The result? A trailer tour de force.

    *All-New Audio Editing* – Go from indie filmmaker to master sound editor with new audio editing tools in iMovie. Sound effects, voiceover, and music–you control them all. iMovie shows you detailed audio waveforms for all your clips. They’re color coded, so you can see where the audio is overpowering. To adjust the audio levels of a clip or part of a clip, just drag the volume slider. To shorten or extend fades, drag the fade edges. As you make changes, waveforms update immediately so you always see what you hear. And the new single-row view shows you your entire movie project in one horizontal row, so it’s easier to preview and edit your soundtrack.

    *One-Step Effects* – A dog running in slow motion. A wedding ceremony sped up. Pee Wee baseball instant replays. Home videos are even more entertaining with visual effects, and you can make them happen with a click. Add jump cuts and flip effects perfectly timed to music. Transition parts of clips from color to black and white, sepia, or a dream haze. Choose a clip, choose from over 12 effects, and click to apply.

    *People Finder* – What’s a movie without a great cast? iMovie makes it easy to find your stars without digging through all your footage. By analyzing your video for faces, People Finder identifies the parts with people in them and tells you how many are in each scene. It also finds the close-ups, medium shots, or wide angles so it’s easy to grab video clips as you need them. People Finder is great to use while you make movie trailers. You can quickly find the right shots and drop them into the movie trailer storyboard.

    *Your World Premiere* – iMovie ’11 lets you publish your movies in more ways to more places. You can export movies to iTunes and watch them on your iPhone, iPad, iPod, or Apple TV. Share them with your friends on Facebook. Premiere them with a YouTube or Vimeo audience. Publish newsworthy content to CNN iReport. And you can create a video podcast in iMovie and send it directly to Apple Podcast Producer. When you export HD video at full 1920 x 1080p resolution, whatever you share will stun everyone.

    *Sports and News Themes* – Today’s headlines: whatever you want them to be. Turn your video into a broadcast news segment complete with sophisticated graphics, sleek transitions, and hard-hitting titles you write yourself. The News theme is a fun way to announce a graduation or a new baby. Want to report real-life news? Share your story with CNN iReport directly from iMovie. With the Sports theme, you can turn a Pee Wee baseball game, a round of golf, or skateboarding at the park into sports video highlights. Add sports graphics and transitions. Choose from dynamic animated titles, such as game score, team face-off, and player stats. The Sports theme even includes a Sports Team Editor that seamlessly integrates your own player photos, rosters, statistics, and team logos into any Sports theme movie.

    iLife is a $49 upgrade for existing Mac users, and comes free with every new Mac. “See it here;”:http://www.smalldog.com/product/77205/apple-ilife-11/at_kb
    It’ll be shipping shortly!