Apple Confirms 1 Million Apple TVs Sold

The re-designed Apple TV is officially a hit. Apple yesterday confirmed having sold over 1 million units in a mere 3 months. The device’s rampant popularity is undoubtably due in part to its attractive price point of only $99. Apple’s strategic redesign of the device’s feature set has likely played into the device’s popularity as well. With a greater emphasis on streaming rentals, and less on syncing and media management, Apple has targeted a wider audience beyond the “hobbyists” who adopted the first generation of the device.

Akin to a hockey puck, the Apple TV boats big software despite its diminutive size. In the months following its September release, Apple has already enhanced the device with AirPlay support and functionality with iOS apps such as Remote. Though many users are clamoring for an Apple TV App Store, for its price point the device is already sufficiently robust for the average user. While in theory, Pandora, Hulu, and other 3rd party apps would be welcome additions to the device’s repertoire, users will have to continue to wait for Apple to introduce such features.

As it stands, the Apple TV is a well rounded package that fits almost anyone’s budget and home theater. If you didn’t receive one this past holiday it’s a great way to spend a gift card!

To learn more about the Apple TV click here