Starbucks Card Mobile – App Review
Recently, Mike D wrote a great article on the future of mobile payments on iPhone. One of the apps mentioned in the article was Starbucks Card Mobile. As I’m widely known as an arabica addict, I had to give the app a try. After a few weeks with the app installed, I am pleased to report that it not only works as advertised, but slims down my wallet by a card too.
For those unfamiliar with the app, it is centered around Starbucks’ in house gift card currency. What many people fail to realize, is that said cards can be registered and reloaded online to function like a coffee debit card. By registering your card, you unlock different rewards and perks after buying a certain number of drinks. These range from free drink customization and percentages off, to an exclusive personalized gold card. The app includes a screen where you can track your progress, giving way to a system that is shamelessly addictive. In the past, the app was a read-only tool which allowed you to view your balance and reload a depleted card. However, earlier this year, Starbucks updated the app to include mobile payments at nearly all of their US locations. Utilizing a system called “Touch to Pay,” the app presents baristas with a unique bar code which can be scanned to acquire payment. The card balance on the app’s main screen is instantly debited and reflects the updated total.
Despite the glare often associated with the glossy screens of iOS devices, the system has worked flawlessly for me every time. The only issue I’ve run into so far was a barista who was unfamiliar with the new payment method. After ordering my usual venti, extra hot, soy milk, double cupped, half vanilla, half hazelnut, extra whip, cinnamon and foam latte—totally kidding FYI—I was met with a confused look as I handed over my phone to be scanned. Apparently the barista assumed the phone was a kind of coffee collateral and just cupped it in her hand while giving me a befuddled stare. Not wanting to bother geeking out on her and explaining how it worked, I fished a crumpled Lincoln out of my pocket and traded it with her for my coffee and phone.
Awkward experience aside, the app truly does offer a glimpse into the future of mobile payments. As RFID and NFC components find themselves in an increasingly large number of devices, the day when we’ll be able to leave our wallets at home is rapidly approaching.
To download Starbucks Card Mobile click here.