Apple Ranked World's Most Valuable Brand
A recent survey conducted by BrandZ has ranked Apple the world’s most valuable brand, with an estimated worth of $153 billion. Boasting an incredible 84% value shift in the last year, Apple displaced four time list king Google by more than $40 billion. Surpassing tech heavyweights IBM, Microsoft and AT&T—which all appeared in the top ten—Apple’s recent successes are clearly evidenced by it’s dominance in both BrandZ’s list and its 21 spot leap to #35 in this year’s Fortune 500. Outranking additional tech brands such as HP (#18), BlackBerry (#25) and Facebook (#35) by such wide margins clearly illustrates Apple’s industry supremacy and perceived brand image.
The full list of ‘Top 100 Most Valuable Global Brands’ can be viewed here. The list clearly shows overall growth in technology oriented brands over the past year, with nearly all brands posting positive percentage changes. Dell was the only competitively sized hardware manufacturer absent from the list—sorry Mike!