New Firmware Updates for iMac, Mac mini, MacBook Air, MacBook Pro

Apple Apple has released firmware updates for early-2011 iMac and MacBook Pro models and mid-2011 Mac mini and MacBook Air models.

Click here to read about these updates on our blog.

While you’re there you can also read about software updates released this week for iPhoto ’11 and Thunderbolt.

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  • Super Secret Special: Last Chance!

    We have a few items left in the private special we are offering to Small Dog Electronics newsletter subscribers.

    The details of this exclusive deal are __still__ so hush-hush that we can’t tell you about them here! “**Visit our website to see what we’re offering**”:http://www.smalldog.com/secretsale our valued readers.

    Please note that all orders must be placed by phone. This offer is good until 11:59 p.m. on Sunday, November 6th!

  • SPECIAL: Spooooky Halloween Bundle

    In honor of Halloween, we’ve put together a special *iPhone 4/4S (AT&T) bundle*. *Save $15* when you purchase a (scary) Monster ScreenClean Kit, Panasonic RP-HJE240-S1 earphones in silver (for protection against vampires and werewolves, of course) and a (blood) red Hammerhead Aura Case for iPhone 4/4S (AT&T). *Just $20.99 + $4.99 shipping!*

  • SPECIAL: Creeptastic Closeouts

    Along with the new MacBook Pro announcement brings us something else exciting–price drops! Previous-generation MacBook Pro closeouts (sometimes called End-of-Life, or EOL, BTW*) are now up to $200 off original pricing.

    That is, *you’ll save $100 on 13-inch MacBook Pro closeouts and $200 on 15-inch MacBook Pro closeouts,* while supplies last.

    Now is the best time to buy! “*See all closeouts here.*”:http://www.smalldog.com/category/Closeout_Macs/

    __*OMG, that’s a lot of acronyms. But IDK as many as a teenager, LOL.__

  • Halloween Costume Contest: Monday!

    It’s that time of year again. You know, the one where we like to dress up and completely embarrass ourselves to the general public. No, not casual Fridays. Halloween!

    This Monday is Halloween, and we’ll have our eccentricities on display for all to see. Check “*our blog, Barkings!*”:http://blog.smalldog.com starting around noon to vote for your choice in our Annual Costume Contest.

    If “*previous years*”:http://www.flickr.com/photos/smalldog/sets/72157602813746913/ are “*any indication*”:http://www.flickr.com/photos/smalldog/sets/72157608539879461/ of “*our madness,*”:http://www.flickr.com/photos/smalldog/sets/72157622571116829/ (also “*here*”:http://www.flickr.com/photos/smalldog/sets/72157625268157484/) this year should be a good time.

    What are your plans for Halloween? “*Let us know here*”:http://blog.smalldog.com/article/halloween-costume-contest-this-monday/ and check back Monday!

  • It is always important for us to remember that it is you, our loyal customers, who make Small Dog Electronics a success. We measure customer satisfaction using the Net Promoter Score and survey each transaction. These numbers are vital to our survival, so we pay a lot of attention to how we score in customer satisfaction.

    Before Jennifer started here at Small Dog, she gave me a book called “Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless.” While I think the author’s premise is not fully valid, I do believe that there is a difference between satisfaction and loyalty, and we at Small Dog Electronics are committed to building customers for life. This is because the life-cycle value of a loyal customer far exceeds the profit we may make on any single transaction. As long as we keep that in mind and focus on making customer loyalty our goal, I think we will find we have a lot of satisfied customers.

    Thank you so much for reading this issue of Kibbles & Bytes!

    Your Kibbles & Bytes team,
    _Don, Kali & Stephanie_

  • Apple Updates Smart Cover for iPad 2

    Apple has tweaked its polyurethane Smart Cover for iPad 2 line, increasing the vibrancy of the colors and replacing the gray liners that were featured on the previous generation with liners that match the cover. Apple has added a “*dark gray polyurethane Smart Cover*”:http://www.smalldog.com/product/79339/apple-polyurethane-smart-cover-for-ipad-2-dark-grey-w-dark-grey-liner/at_kb to the line as part of the update. The new polyurethane Smart Cover for iPad 2 is also available in “*blue*”:http://www.smalldog.com/product/79332/apple-polyurethane-smart-cover-for-ipad-2-blue-w-blue-liner/at_kb, “*green*”:http://www.smalldog.com/product/79333/apple-polyurethane-smart-cover-for-ipad-2-green-w-green-liner/at_kb, “*pink*”:http://www.smalldog.com/product/79331/apple-polyurethane-smart-cover-for-ipad-2-pink-2-w-pink-liner/at_kb and “*light gray*”:http://www.smalldog.com/product/79340/apple-polyurethane-smart-cover-for-ipad-2-light-grey-w-light-grey-liner/at_kb.

    The Smart Cover has a magnetic closure that automatically wakes up and puts the iPad to sleep when opened and closed as well as folds to function as a stand with positions for typing and watching video.

    The “*orange polyurethane Smart Cover*”:http://www.smalldog.com/product/77953/apple-polyurethane-smart-cover-for-ipad-2-orange-w-grey-liner/at_kb (with gray liner) has been discontinued. At publication, we still have a small number available, but they’re going fast!