Weekly News Recap | 2/27-3/2

“We have something you really have to see. And touch.”
By far, the biggest Apple news this week is that of next Wednesday’s event. We’re not in the rumor biz, and as Don says, we’ll know when you do—but that can’t stop us from dreaming about an all Siri-hosted event (-Dana F.), complete with a touch screen MacBook Air (-Mike D.) and an iUnicorn, a device that will be “all you want it to be always.” (-Raul D.). Join us on March 7 on our blog, Barkings! as we find out what’s new!

Read more here.

Google’s Privacy Policy Changes
Yesterday, the controversial changes to Google’s Privacy Policy took effect. There has been a lot of buzz surrounding these changes, given that they mean more data collected from users each time they search the web, something that Google views as essential to enhance the social media and overall experience on the web. Many users aren’t so sure—see what this means for you:

Read more here.
Read Google’s Privacy Policy here.
Read more on how to turn off search logging here.

Apple Named Most Admired Company
For the fifth year in a row, Fortune Magazine has named Apple the “Most Admired Company.” Fortune ranks them first in the Innovation category as well. They write, “to say it was another big year for Apple would be a gross understatement.”

Read more here.

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    Facebook Enhancements – Share your photos and view comments without ever leaving iPhoto. iPhoto and Facebook are now even better friends. iPhoto even shows you all of your Facebook photo albums, including the ones you published using another application. You’ll always know which photos you shared (or didn’t share) on Facebook, because iPhoto keeps track of that for you.

    Emailing Photos – iPhoto now includes eight Apple-designed themes that you customize with your own images and words. Rearrange photos with a simple drag and drop, adjust the image mask, or change the size and style of your text. Plus, iPhoto optimizes your message so it’s never too big to send. iPhoto also works with popular email services like MobileMe, Gmail, Yahoo! Mail, Windows Live Hotmail, and AOL. And since iPhoto keeps track of all your email messages with photos, you’re free to open a sent message, make changes, and share it with someone new, anytime you want.

    New Slideshows – New animated themes — like Holiday Mobile, Places, and Reflections — give your photos movement and help you avoid typical, photo-by-photo, fade-in, fade-out slideshows. Each shot is centered and framed perfectly, thanks to face detection. And the animated themes include their own soundtracks, so your photos and music play together flawlessly.

    Big Leap in Books iPhoto ’11 makes it even easier to create professional-quality books using your own photos. Building your book starts with a new dynamic Theme browser. Pick a theme, and an even smarter Autoflow instantly goes to work, placing your images for you. Higher-rated images are featured more prominently. Photos taken on the same day appear together. And all the while, face detection ensures that photos of people are cropped and framed properly. Change the background color, font, layout, and more. Add eye-popping full-bleed, two-page spreads.

    Letterpress Cards – For the first time, traditional printing techniques join modern digital photography on a large scale. With iPhoto ’11, you can create custom letterpress cards personalized with your photos and text. Each iPhoto letterpress card is made from premium paper and produced using a centuries-old printing method. Then it’s digitally processed with your photos and text. iPhoto letterpress cards are available in 15 beautifully crafted themes complete with matching envelope. There’s just something about the elegant look and feel of a letterpress card.

    As John Gruber from Daring Fireball tweeted: “Can you imagine any other computer company offering letterpress as a mass-market printing technology?”

    iLife is a $49 upgrade for existing Mac users, and comes free with every new Mac. It’ll be listed on our site for sale and shipment shortly.

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