WWDC 2013

The Worldwide Developers Conference is coming up in San Francisco on June 10-14. Too bad, so sad if you didn’t remember to buy your tickets, because it’s already sold out (whaaat?)! Apple announced the ticket sale time a day in advance instead of selling them the moment they announced details (which made some people in other countries a bit mad) for the annual conference. Last year, tickets sold out in under two hours. So how quickly did they sell out this year? In record time: under two minutes. Bonkers!

Each ticket costs $1,599, which is not cheap. But that also means that Apple just made a quick 8 million with 5,000 attendees (not including costs to produce the event, of course). You were also only allowed one ticket per person and five per organization. What’s the bang for your buck? Apple proclaims, “an invitation to inspiration.” There are over 100 sessions with insight into the latest technologies in iOS and OS X.

Apple will also be making conference video available during the conference itself for the first time, which is not normally available until after the show concludes. This is nice for developers who weren’t quick enough to grab tickets in that two-minute window.

We’re hoping to see some product announcements during the conference — although it has been rumored that new products won’t be announced until fall. Maybe new software? Perhaps iOS 7? Only Apple knows what Apple has planned, but we’ll be sure to tune in to see what happens!. Watch this space — we’ll be live tweeting the event and posting details here on our blog.

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    When the image popped up on the web for the Back to the Mac event, the cat behind the Apple was easily recognizable, prompting the accurate speculation that the next incarnation of OS X would be branded “Lion.” Today, Steve announced that 10.7 is indeed on its way, slated for release in Summer 2011.

    Lion boasts dozens of new features, including the Mac App Store, Launchpad, Full-screen apps and Mission Control. Here’s how Apple describes it:

    “We took our best thinking from Mac OS X and brought it to the iPhone. Then we took our best thinking from the iPhone and brought it to iPad. And now we’re bringing it all back to the Mac with our eighth major release of the world’s most advanced operating system.”

    Mac App Store
    Inspired by the success of the App Store for iPhone and iPod touch and available in 90 days from today, the Mac App Store will allow you to purchase, download and install apps from the store itself—no packaging required! Developers will be able to submit apps for approval as soon as November. We’ll have more on this shortly, since this is a big change from how you’re used to getting apps on your Mac.

    Launchpad
    As Apple puts it, the Launchpad “gives you instant access to your apps—iPad style.” When you click the Launchpad icon in your Dock, your windows will “fade away,” leaving a full-screen view of all of the apps on your Mac. From there, you swipe your fingers to see multiple pages, bringing the functionality of Spaces. If you have just downloaded an app from the Mac App Store, it will automatically appear in the Dock, ready to launch.

    Full-screen apps
    This is a great way to tune out the distractions. Apps can now go full-screen natively, something people have been asking for for a long time (I used to get this question all the time from people who were switching from Windows). You will be able to bring an app to full-screen with one click, switch to another with a swipe, and then back to the desktop with another swipe.

    Mission Control
    Mission Control gives you a “bird’s-eye view of everything” all in one place. Apple describes it thusly: “With a simple swipe gesture, your desktop zooms out to Mission Control. There you can see your open windows grouped by app, thumbnails of your full-screen apps, Dashboard, and even other Spaces, arranged in a unified view.” Anything in Mission Control is accessible with one click.

    No word yet on the price tag of Lion, nor a firmer release date. We’ll be keeping you up-to-date on Lion news as we get it!

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