Just like how wartime brings new technology, the same goes for big sales events at Small Dog (well, maybe not “just like…” make peace!). We’re rolling out our Moms, Dads and Grads campaign, and with it, comes a new tool that we are very excited to share with everyone.
Our IT team has been hard at work trying to come up with a solution to make it easier for our customers to see all the amazing specials we have over the next few months. We have some creative minds working for us, and they did exactly what we wanted.
Two words: Product Lines.
Now that might not mean much to you, but let me explain. Apple has a lot of different configurations for their computers and sometimes we want to offer specials on any or all of them. In the past we were unable, but now we have given you the power to select which computer you want and given the special, pick the secondary (and tertiary and so on) products as well!
You can see this system implemented in a few of our specials we have for our Moms, Dads & Grads campaign. The easiest example I give you is for our Chill Pill BoGo special. When you click that link, you will be taken to a page that looks very similar to any of our other sale pages, with one big exception.
Located under the ‘Add to Cart’ button are two drop down menus full of Chill Pills in their assortment of colors. With these menus, you can pick whichever color Chill Pill you want, and then pick the color you want to get for free! Easy-peasy!
For a bundle that is a little more complex like our Save $60 on Any 13in MacBook or 11in/13in MacBook Air with AppleCare Purchase, you see two drop down menus under the add to cart button like before, but this time it is a list of computers and cases to choose from. You can play around, mix-and-match and everything from the price to the pictures and even the shipping date will change based on what you have selected.
Well, we hope that this new functionality on our site really helps out our customers. I know that everyone here at Small Dog is super excited to have this feature! Now keep in mind, this is new for us, so we would greatly appreciate any and all customer feedback so we can tweak this tool to best suit our customers.