FOR IMMEDIATE RELEASE
Contact:
Kate Paine, Marketing Partners, Inc.
Burlington, Vermont
802-864-6710
kpaine@marketing-partners.com
Macintosh Systems Solutions announces the sale of the business to New England-based Apple Specialist Small Dog Electronics.
KEY WEST, FL – Macintosh Systems Solutions is pleased to announce the sale of our Truman Avenue store to Small Dog Electronics. “We are thrilled that we could find a fellow Apple Specialist that is as concerned with customer service as we are,” said Kim Bassett, President. “We have been happy to serve the needs of the entire Keys community for over 12 years and welcome Don Mayer and his company to the Florida Keys.”
Small Dog Electronics, the legendary New England-based Apple specialist and Apple Authorized Service store, announces the debut of its newest retail store in Key West, Fl. With the opening of the store in the heart of Key West’s resort hub at 1001 Truman Avenue, the store will feature Mac computers, iPods, iPads and other accessories in Apple’s extensive product line.
“Perfect for Mac enthusiasts, techies, graphic designers and new customers alike, Small Dog Electronics store in Key West will create a completely different customer service experience for both techies and techie wannabes,” said Don Mayer, Small Dog’s CEO and general ‘Top Dog.’ (He’s passing the Top Dog torch to his CFO/COO son, Hapy Mayer in October.)
Small Dog Electronics was born from very humble beginnings in a small resort town in rural Vermont about 20 years ago. “The business, in fact, was started in my garage,” Don recalls. “We’ve grown a lot since those days and have since expanded our products and services within Vermont, then to NH and now we decided it was time to head south and what better local, resort place to be than Key West? Key West is very similar to Small Dog’s hometown of Waitsfield, VT and Sugarbush Ski Resort (except if you substitute mountains for beaches and subzero temps for upper 80s and sunshine).
“We know the locals in store communities; they’re our friends, our employees and our neighbors,” Don says. “We’ve seen that similar sense of community exists in Key West and Small Dog wants to be a part of that.”
Known for its socially responsible business practices, fulfilling a need and giving back within their community, hiring local people who are excited about providing top-notch customer service and having fun while doing just that is essential. Small Dog was the first Apple retailer in the country to establish an eWaste program where people can bring their outdated computers and electronics to be disposed of in an environmentally responsible manner. It’s that socially responsible consciousness which makes up their “triple bottom line”: People, Planet, Profit.
“We look forward to becoming a part of the fun-and-sun-loving crowd in Key West,” said Cindy Caminite, store manager. “To find out the latest, visit Smalldog.com/keywest and stop by the store at Truman Avenue to see what we’re about, check out our certified Apple tech service, plus our fun and funky lineup of Mac accessories. Bring in your favorite 4-legged friends to say hello, too. And while the name implies ‘small dogs’ — any sized dog is welcome. There’s a new dog in town and we want to meet each of you.”
About Small Dog Electronics
Small Dog Electronics, New England’s top Apple Specialist, was founded in 1994 by the father-and-son team of Don and Hapy Mayer. Small Dog has been nationally recognized as a socially and environmentally responsible company and employer. For more information about Small Dog Electronics and their five Apple-certified service and retail locations, visit Smalldog.com/retail.
Twitter: @KW_smalldog
Facebook: smalldogKW
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