Dear Friends,
It was zero on my way to work this morning and my car was out of spritzer fluid, so it really seemed like the depth of winter. I had to stop and grab some snow to wipe on my windshield to see better. At one point on the East Warren road, I had to slow down to let a rafter of wild turkeys cross the road, happy that Thanksgiving was over and that they made it!
Meanwhile, when I check the cameras in our Key West store, I see customers in shorts and swimsuits, but the holiday season is clearly in full swing as many customers are coming into our stores to check out the latest iPads, Macs and the great bargains we have on headphones, speakers and other accessories. This year we are devoting 1% of our sales at retail to charitable organizations, the Vermont Food Bank here in Vermont, and animal rescue organizations in Manchester and Key West. I am very moved by the positive reactions we have gotten from our choice to give back rather than overly discount.
We have a fairly extensive collection of headphones and earbuds at each of our stores and online, with offerings from Beats, Urbanears, Sennheiser and JVC. With a wide selection of colors and styles, we hope to be the go-to store for headphones. We also have a big selection of speakers, and if you haven’t checked out our own Chill Box or the Chill Pill Speakers by Chill Pill Audio, I urge you to come in and listen.
As you look at Apple products like iPads and Macs, remember that AppleCare is a vital addition to that purchase. With a Mac, AppleCare Protection extends the hardware warranty from 1-year to 3-years and free technical support from Apple from 90-days to 3 years. The cost of AppleCare is less that almost any potential out-of-warranty repair so it is a great value. With iPads and iPhones, AppleCare Plus extends the 1-year warranty to 2 years and free technical support from 90-days to 2 years, but also adds accidental damage coverage so if you drop that iPad and it is run over by that snowplow behind you, as long as you have the pieces (for a low deductible), Apple will replace that unit!
Of course, through 12/31, you’ll get a $50 gift card with any Mac and AppleCare purchase, with some additional discounts in-store as well. See our best and brightest holiday specials at Smalldog.com/holiday!