Streaming Sochi in 2014

ByMike Moffit

The Winter Olympics in Sochi (pronounced ‘so-chee’), Russia are set to begin next month on February 6th. Not surprisingly, there has been some controversy surrounding the games this year (easier said than done to get all nations to participate in the same event, am I right?),* but everyone is pressing on, eager to begin the ultimate competition without distraction.

I’ve written about following the Olympics in the past (2012, 2010), mostly because it’s one of the things that I loved as a kid now that I’m an adult without cable (or any physical Olympic talent herself). Thankfully, coverage of the 2014 Games looks to be better than ever. Unlike previous years, NBC has pledged to broadcast ALL the events online — perfect for those of you fellow cable-less cheerleaders.

However, this comes with a catch, as only cable subscribers will be granted access to everything. The Olympics are big business, just like NFL games, for example, and the concept that you’ll need to be tied to some sort of TV service doesn’t look to be going away any time soon.

So, until my dream of true, à la carte TV materializes, here are your two options for Olympic content:

Streaming Services
To access any live streaming content, you’ll need to register your cable (or satellite) subscription with NBC on its Live Extra site first.

Apps
There are a variety of Olympic-related apps in the App Store, but the following are officially sanctioned and promise to be the more feature-rich.

  • NBC Sports Live Extra, (requires a paid subscription for full video content)
    Follow your favorite events and sports, and receive push notifications for event start times. A “second screen” for live streaming and full event replays on the go.
  • Olympic Athletes’ Hub, Free
    Get to know the Olympic athletes and find out who’s on social media. “The best way to connect and follow participants of all the past and future Olympic Games.”

You can also connect with NBCOlympics on social media for photos, videos, exclusive athlete interviews, and more:

Game on!

*Equality for all!

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