Dear Friends,
Happy New Year to each and every Kibbles reader! 2014 is in the books and we look forward to an exciting 2015. We already know that there will be some great new products from Apple this new year with the Apple Watch scheduled to be released in the spring and we also know that Apple has been working hard on a variety of other new products. We are also entering Small Dog Electronics’ 20th anniversary year and it is hard to believe that we have been around that long. I know that when I started the company in my garage, I had no idea that we would still be providing Apple products and accessories two decades later.
We have decided to concentrate our marketing efforts during January to center around the Martin Luther King, Jr. national holiday with the focus on “Celebrate Diversity”. At Small Dog Electronics we are firm believers that diversity brings strength. No color, race, religion, gender, or sexual orientation separates us. We are truly all equal members of the human family. This has been a core belief for the company for our 20 years! Several years ago we ran a series of “celebrate diversity” web banners that, at the time, were controversial. We lost some customers but I think we gained far more with our message of equality.
The diverse product offerings that we have are a great tie-in, whether you are looking for a desktop or portable device or any of the wide range of peripherals like Beats headphones, home automation products or data backup solutions. While it is a marketing campaign, our hearts are deeply invested in promoting equality.
The holiday season seems to have been a big success for Apple as data from the analytics company Flurry shows that iPhones and iPads made up more than half of all mobile device activations between December 19th and 25th. That was three times the number of activations as the second place finisher, Samsung.
I don’t know what you got for the holidays, but if you received an iPad or iPhone you probably need a spare charger to keep it charged up. And you probably need one for the car, too! This week’s Kibbles & Bytes exclusive features the Hammerhead 4-port USB charger and Hammerhead 2-port 17 watt car charger bundled with an Apple 1 meter Lightning to USB cable for only $39.99. This bundle is normally $65!