Celebrate Diversity

ByDon

This year, in honor of Dr. Martin Luther King, Jr. birthday and national holiday, Small Dog Electronics is focusing attention on diversity. Small Dog Electronics celebrates diversity as part of the intrinsic values of our company. We believe we are all equal members of one human family and that our company and our community are strengthened by inclusion. Our community is stronger when we do not judge others on the basis of race, religion, gender, sexual orientation, or disability. Being different makes us better and enriches our lives. We fundamentally believe that equality and human rights are essential ingredients of humanity.

I think that Dr. King’s national holiday is often overlooked rather than celebrated. I think it is fantastic that our country celebrates a national holiday in honor of the ideals of equality, diversity, non-violence and peace that Dr. King devoted his life to espousing. Diversity still seems to evoke some controversy and I was pretty surprised at some of the push-back I got regarding our marketing with the Celebrate Diversity message. I do not see how that is different from “Peace on Earth” during the Christmas holiday, “Love” during Valentine’s Day, “we love moms during” Mother’s Day, or “give thanks” during Thanksgiving. Nevertheless, we feel it is an important message (a message we have used in our advertising for over a decade) and that it is particularly meaningful now.

Learn more at: smalldog.com/celebratediversity

Won’t you join us in the celebration?

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