As someone who’s had the iPhone since generation 1, I have gone through a countless amount of charging cables. Whether it was because my roommates needed to “borrow” a cable without asking, the materials crumbled and frayed due to my reckless lifestyle, or I simply misplaced it, I’ve found myself purchasing a new cable every couple of months. When I started working for Small Dog in South Burlington as the Store Manager, I found my particular cable situation to be sort of the cultural norm. With the help of feedback from distraught customers and my own personal dilemma, I found myself on the hunt for the perfect cable.
When I started working for our Wholesale brand, “*Hammerhead*”:https://www.hammerheadcase.com, I felt that my journey was still not complete. Fortunately, I found myself involved in a project to make our own charging cable. Even though I did a bunch of market research on cable widths and materials, I found myself turning to my own personal experiences for inspiration.
On the side, I moonlight as a music producer and through my experience with countless audio cables, I settled on a particular style of cable that was durable and virtually tangle proof: *braided*. Something clicked in my head one night while deciding between the numerous cable options…why can’t I have a durable charging cable just like my audio ones? At this point, it became so painfully obvious that we needed to make a braided cable.
I have also had a personal gripe with the Apple cables. For the amount of money I spend on their products, you would think that their cables would last me more than a couple of months. I also feel that their infamous “future white” theme they have for their cables don’t aesthetically match all their iOS products. For a company so particular on their image, I can not fathom why they do not make their cables match the corresponding colors of the iPhones and iPads. This became another major focal point for our pre-production of the cable, making them match the colors of the devices.
After months of picking out the right supplies, the proper Apple Certifications and beta testing samples, we finally were able to release our premium Lightning Charging Cables. As somebody who is usually weary of using 3rd party products, these are hands down my absolute favorite cable I have ever owned. We ended up choosing the absolute thickest braided material you could get for the cables. They are also available in Apple’s three signature iOS colors, Gold, Space Grey and White, making them stylish and unique so I know when my friends ‘borrow’ my cable. The best part is that they are Apple MFI certified, which means the parts for the cables come from the same factory as Apple’s cables (in other terms, they meet the standards and regulations Apple requires within this program). As someone who does not like to trust 3rd parties with products, this certification is comforting.
For a dollar less than the standard Apple cable and a 1 year warranty, there’s really nothing to lose.
This week only for our loyal Kibbles & Bytes readers I put together a special: purchase a braided lightning cable of your color choice and get a 2 port USB Auto Charger for half price.
“*Snag this awesome deal here*”:http://www.smalldog.com/wag900001789 and never be left uncharged.
