Back up for the Holidays

The Holidays are here and I am sure many of your are busy making memories, thinking about others and capturing as many picture-perfect moments that you can. While you’re busy bustling around, are you taking the time to think about these memories? What would happen if you couldn’t go back and look up those moments? Perhaps now is the time to think about a gift for yourself and taking the time to ensure that all of the perfect moments you are capturing on video and in pictures are being safely stored on your computer.

I know we talk about this all the time, but it’s surprising how many of us out there keep putting this important step of backing up to the side! The Holidays are the time with some of the best memories, and so many of us are capturing once in a lifetime moments. The last thing anyone wants is to have something happen to those photos. There are so many options for backing up your computer and your important files it can be a little overwhelming. There is iCloud, cloud-based storage solutions from countless companies, traditional external hard drives for back up and more! My preferred backup solutions are a combination of cloud backup and physical hard drives. It might seem a little redundant, but better to be safe than sorry when it comes to important documents and memories.

For me, iCloud and an external hard drive are my preferred options for backing up. I use my iCloud account to keep my daily life in order, contacts and calendars most importantly. I also use iCloud for storing some of my most important memories and files, select baby photos of my kids and some important documents. The kind of things that should the worst case happen and I lost my computer or drives due to theft or fire I still have copies in the cloud. My preference for my backups is using Time Machine and my Seagate hard drives. I keep a different drive for each of my computers and perform fairly regular backups, I am not perfect, so sometimes they are not as regular as I would like. But utilizing these drives allows me to ensure that I have entire backups of my files and data readily available. Before I started to use iCloud I would also have back ups drives of my Time Machine back up, yes, I was and am that paranoid about loosing photos of my kids. I still have a small 20gb drive that contains my oldest daughter’s first year of photos, even though I know all the photos are on my computer and backed up I still won’t delete that drive.

In the last year we have seen a rise in alternative cloud storage and mobile storage solutions. Many companies like Seagate and LaCie have portable drives that allow users to access information wirelessly while on the go. This is a great solution for families with large media libraries for movies. The Lacie Fuel is great for just this. Have a long road trip? Load up the drive and the family can access the files from their iPhones or iPads quickly and easily without taking up storage on their devices. Another and perhaps more practical solution is the Seagate Personal Cloud. This drive allows you to back up everything on your computer and access it from anywhere! No need to carry that back up drive along with you, and with tons of storage options little worry about not having enough space. So this holiday season remember, backing up is just as important as capturing those memories.

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    $50.6 Billion in revenue, $10.5 Billion in net profit and $235 Billion in the bank. Let’s get one thing straight, 99.9% of the companies in the world would love to have those kind of numbers. And while this fell into the range of Apple’s forward-looking guidance, it did fall short of the expectations of the analysts.

    This was the first time in 13 years (!) that Apple posted lower year-over-year sales. Apple saw lower iPhone sales than last year at this time. However, keep in mind that was when the iPhone 6 was at its peak. Nevertheless, Apple sold 51.1 million iPhones and said they are having difficulty keeping up with the demand for the recently released iPhone 5se.

    Mac sales and iPad sales also declined as expected with Apple selling a bit over 4 million Macs and 10.25 million iPads. On the bright side, Services revenue increased 20% to almost $6 billion and “other” products which include Apple TV, Apple Watch, Beats and iPod generated $2.189 billion which is 30% growth.

    Apple’s board of directors both increased the dividend paid on Apple shares to $0.57 which is about a 10% raise and increased their share buy-back program. With Apple being so widely held, this dividend increase makes Apple one of the largest payers of dividends in the world. Since the start of their dividend and share re-purchase program, Apple has returned over $163 billion to shareholders, the majority of that being in the form of share buy-backs.

    Apple’s guidance for the current quarter which ends at the end of June also projects a year-over-year decline in revenues. They forecast sales in the range of $41-$43 billion which is also lower than analysts predicted.

    There is no sugar-coating these results which were for the most part, a miss. Forecasting demand, revenue and margin is tricky and there are a bunch of factors that enter into this calculation and a bunch more that are ready to blow up the forecast. International monetary trends, new product introductions are all a bit of a wild card.

    There is some good news hidden in the report. Apple said that the iPhone enjoys an unprecedented 95% loyalty rate, Apple Pay is seeing 1 million new users a week, 13 million people subscribe to Apple Music and Apple’s installed base is 1 billion devices and growing.

    Apple had a huge hit with the iPhone 6 and that did push sales to a peak level last year. It was an anomaly, however, and Apple’s business is still incredibly strong, just a bit more down to earth. You can’t hit home runs every time at bat! Tim Cook says the product pipeline is strong and I believe him.

    Hey, I didn’t have to come up with a new adjective to describe what Apple did to the street this quarter. That’s a fringe benefit. Putting this all into perspective is important. It is not like Apple is losing money or losing customers. In fact, the opposite is true. In three short months, they made over $10 billion in profit and sold millions and millions of iPhones, iPads and Macs! Now, if Small Dog could just do a tiny fraction of that…