In order to make our customer appreciation event a HUGE success we need all of our staff to become marketing superheros! How you ask?
For this event and for the rest of the holiday season the marketing team can only market a portion of our deals. Print ads only have so much space, radio ads are only so long, customers will only read half of our e-mails etc. This is why we need YOU, our TEAM at Small Dog to promote at the store level, on the phone or however else you might interact with our customers about our deals.
Specifically during customer Appreciation, our sales are only one day long and marketing has to choose which are the best deals to drive customers into our stores. When the customers come marketing then relies on our staff to reinforce what our deals are or let customers know about a deal.
Print out, memorize, make it a part of your conversations to sell and promote our deals. In additional to limited space in media outlets to get all the deals out there, with our application for Apple Premier Partner we have new guidelines for our stores. No longer will be be able to have signage on any Apple table or 3 Tier tables set up in the front of our stores to alert customers of our deals. Yes we’ll still have ways of promoting our deals, but without staff actively talking, promoting, alerting or ringing bells so to speak about todays or this weeks deals they won’t get attraction for customers.
Lastly, it’s our enthusiasm as staff for all the products we sell and the value of each item no matter how big or small that gets a customer excited about a product! It doesn’t matter if it’s a fancy package or dull brown box, if we as staff are enthusiastic about a product it’s going to sell!