Dear Friends,

With all the rain and dreary weather you would think we were somewhere on the Olympic Peninsula in Washington but nope, here in the Green Mountains the forecast is rain and cloudy weather with cool temperatures. I don’t think the baby tomato plants want to go swimming. Nevertheless, I did get out on the motorcycle last weekend and quickly remembered why motorcycling in Vermont is the best with curvy roads, little traffic and lots and lots of eye candy in the mountains.

Apple’s WWDC WorldWide Developers Conference is coming up next week and we will all get a peak at the latest from Apple. While this show is traditionally a showcase for software we could also see some hardware, too. I will review past WWDCs and give you a little wish list for this year’s event here in Kibbles.

One of my dearest friends once handed me a book entitled Customer Satisfaction is Worthless, Customer Loyalty is Priceless. While I found the book to be poorly written, the concept is especially relevant in these days where it is a real battle to hang onto customers as everyone turns to buying online. We have always focused on making customers for life and I have been preaching to our employees that the small profit we make from a single sale pales in comparison to the life-cycle value of a loyal customer.

You can be very satisfied with your purchase but unless we give you a lot of reasons to come back to Small Dog Electronics you will still, rightfully, search for the best deal for that new Mac or iPad. That is one reason I am so proud to have earned the Apple Premier Partner designation. We can offer you the entire Apple solution including all of the great products but also Apple Certified repairs, consultation and classes.

We are also gadget freaks. We love the stuff we sell and we use it, too. Whenever a new vendor approaches us to handle their products, I talk about how valuable it is to get the products into the hands of my crew. Some vendors are great about that, Sonos is a great example where they give employees a good discount, others provide samples and some even come to Vermont to train us, too. We try to stay abreast of the latest trends in this fast-moving industry. Right now HomeKit and HealthKit are two areas where we are bringing in high quality products that integrate seamlessly with Apple products.

I am surprised at how many customers tell me that they bought their first Mac from us 15 or 20 years ago, some even remembering driving up to Prickly Mountain when Small Dog’s offices were by my home. Thank you to all of our loyal customers, we truly appreciate not only your business but your friendship and loyalty.

This week’s Kibbles & Bytes Special is a Chill Pill 3-pack! I have done 6-packs before but maybe that is too many so this week you can get 3 Chill Pill Speakers one each of Black, Red and White for only $14.99!