How Much Do You Use Your iPhone?

Some of you might remember my article about parental controls on the iPhone and younger users. Kids are using phones younger and younger, for all kinds of reasons. For me, the most important aspect of phone usage and the kids is teaching them how to use their phone or iPad safely, and to be aware that they can be overused. In our house we have strict limits on the content they can use freely on their devices, the amount of time and where they use the devices. I’ve got some tips on how to track usage on your devices and these tips aren’t just for kids! Many of us could benefit from knowing a little better just how we use our phones. I will openly admit I’m someone who checks their phone before getting out of bed in the morning. It started out as just checking e-mail and getting a jump start on my day, very logical. But fast forward several years and it’s become a morning ritual and it’s expanded beyond just seeing what tasks I need to tackle that day.

We all have probably looked at our battery usage on our phones. This handle little feature tells you what funtions and apps on your phone are sucking your battery life, but it doesn’t paint a full picture about what’s really going on with how you are using your device. I recently came across an app called Moment which allows you to track the amount of time and how the device is being used. It’s a great way for everyone to see exactly how they are using apps.

Most people underestimate how much time they spend on their iPhones but knowing how much time you do spend is the first step toward using your phone intentionally, rather than as a conduit to a constant stream of social media updates, email messages, and quick-hit entertainment.

Once you install Moment, it starts tracking your usage immediately, although once per week you’ll need to take screenshots of Settings > Battery so Moment can figure out how long you use each app. The next step, is to forget you have this app installed so that it can gather some data. I suggest waiting several days before your first peak.

On the main Screen Time screen, Moment shows how much time you’ve spent on your phone today, along with a scrolling bar graph of how much time you spent every day since you installed Moment. Don’t get too hung up on these raw numbers, though, since Moment tracks every second the screen is on. You probably aren’t concerned about time spent reading an ebook or working out with an app that talks you through a routine.

To view both a breakdown by the app and a timestamp for each time you picked up your iPhone, tap any day’s entry, and to see how much you use a particular app on average, tap it in the day view. You can answer a Yes/No question about whether you’re happy with how much you use the app, which informs the Time Well Spent aggregate data about which apps people are and are not concerned about.

All this is helpful, but for a more useful overview, tap Insights and then Week. You’ll see graphs of your usage patterns for screen time, waking life, pickups, most used app, and sleep (this depends on your first and last pickups of the day, so take its data with a grain of salt). Tap any graph to see more detail, but wait until you’ve used Moment for a while.

This app is great, but I will warn that to get the most out of it you will have to pay. It would be up to you if feel you want to learn more about usage and where helping your kids ( or yourself ) to evaluate your use over time. You have the option of a one time fee of $3.99 that will let you exclude certain apps from the data, helpful if you’re trying to track app usage that is more for entertainment versus how long you might spend on e-mail or reading a book. You can set daily limits and even do a 14-day boot camp course if you’re really trying to break away more from your phone. There is also a fee for a family plan that lets you monitor the whole family and do things like enforcing limits you might have set for the family.

Give it a try and with warmer weather finally here, it could be the perfect app to help you enjoy time in a different way.

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  • Apple Demolishes the Street

    Tim Cook has said time and again that analysts should not look at “supply chain” reports to predict how Apple is doing. Over the past few weeks there were quite a few of those same analysts that didn’t listen, claiming that Apple’s sales were slow, that the iPhone X was not a success, that guidance for the next quarter was based upon supply chain checks.

    Ooops, wrong again! Apple stock rebounded from the erroneous reports that had some folks selling their Apple stock and it has rebounded with Apple well on its way to becoming the first trillion dollar company. Apple services business alone, which has tripled over the past 5 years, is now at around $35 billion. I remember well, when we started Small Dog Electronics, an Apple exec boasting that Apple would soon become a $5 billion company.

    Think about services revenue for a minute at $35 billion. FaceBook has revenues of about $40 billion, Netflix had revenues of $12 billion and database giant SAP had revenues of $28 billion. These companies have market caps of between $150 and $500 billion so we can assume that if Apple wanted to just spin off their services business (who spins off a double digit growth sector?) it would be about a $200 billion company. Simply amazing.

    In the quarter, Apple posted revenue of $61.1 billion and a net profit of $13.8 billion or $2.37 per share. This compares pretty darn well with last year’s $52.9 billion in revenue and $11 billion in profit. All three numbers, revenue, net profit and profit per share, were records for the 2nd quarter for the company.

    Apple is re-patriating a lot of its overseas cash and their board of directors cranked up the dividend by $0.10 per share to $0.73 per share. Apple is one of the largest dividend payers in the world. They also announced a new $100 billion share re-purchase program so they can buy their own stock back the next time the analysts try to beat down the stock.

    Apple sold 52.2 million iPhones this past quarter, compared to 50.8 million in the same quarter last year. iPad sales were up, too, at 9.1 million units. Mac sales slid a bit from 4.2 to 4.1 million units. Tim Cook said:

    “We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in greater China and Japan.”

    Tim also mentioned that Apple’s wearable business, which includes Apple Watch, AirPods and Beats, was up almost 50 percent and was now the size of a “Fortune 300” company.

    Apple remains “the iPhone company” with 62% of its revenue coming from iPhone, but the growth in the services and wearables sectors, as well as continued leadership in the tablet market, should be evidence that Apple is not a one-horse show!

    Congratulations to everyone at Apple for an amazingly successful quarter and another chapter in the greatest ongoing American business story ever told.

  • I have to change some cables on my motorcycle. I guess they don’t much like the salty air down here. I will do that and clean it up for the summer nap. I think I have to eat a lot of seafood over the next couple of weeks since the super fresh seafood here in Key West has spoiled my taste for seafood in land-locked Vermont. Then again, I will have to journey over to nearby Maine once I get back!

    We will be working on our migration plan and getting this house ready for renters. I have a lot of batteries to change in locks and lights and a lot of stuff to put away. Grace and I are beginning to look forward to the trek North.

    Thank you for reading this issue of Kibbles & Bytes!

    Your Kibbles & Bytes team,

    Don & Emily