Survey: What Was the Best Announcement of Macworld 2009?

Today at MacWorld, Phil Schiller introduced a brand-new 17″ MacBook Pro. The new MacBook shares the revolutionary aluminum unibody construction offered on the MacBook and 15″ MacBook Pro. Other specs:

* .98 inches thin
* 6.6 pounds
* The world’s lightest and thinnest 17-inch notebook
* Features an LED backlit display, with 1920×1200 resolution. 700:1 contrast ratio, and 60% greater color gamut than the previous 17-inch display.
* Apple says “This is the best display we’ve ever shipped in a notebook.”

* 2.93GHz Intel Core 2 Duo Dual Core
* 6MB L2 Cache
* Up to 8GB memory at 1066 MHz DDR3.
* Glass trackpad with four-finger gestures and multi-button support.
* 320GB hard drive

* Three USB ports
* Mini DisplayPort for connecting to Apple’s new 24″ LED display
* FireWire 800 (no 400!)
* Digital audio in/out
* ExpressCard slot.
* Gigabit Ethernet
* MagSafe power adapter (duh)

* Built-in, non user-replaceable battery. This is an adaptive “smart battery” with built-in chips to maintain maximum charge and lifespan

* The battery can last up to eight hours, is good for about five years, and can be charged 1000 times. It is also fully recyclable.

* Battery life varies depending on graphics card used. With the 9600GT, battery life if seven hours. It is up to eight hours with the 9400M integrated graphics.

* All told, this is three hours longer than the previous 17-inch MacBook Pro, equalling a 60% increase in battery life.

* Also, for the first time with the new unibody MacBooks, Apple is offering an anti-glare option. It costs $50 more than the glossy display because the bezel has to be removed after it’s already assembled.

* $2799.99

“Click here to see this MacBook Pro on our website.”:http://www.smalldog.com/product/72891

Noted features:

* Easily create formulas, using *visual placeholders with plain language text.*
* Perform calculations using *over 250 functions.*
* Organize your data instantly using *Table Categories.*
* Check your calculations at a glance with *Formula List view.*
* Create two-axis charts and combine line, column, and area series in a single mixed chart.
* Choose from *twelve new Apple-designed templates* (30 total).
* *Open, save, and email Microsoft Excel files* from within Numbers.

Apple has updated iMovie ’08 to iMovie ’09 as part of iLife ’09. iMovie ’09 was introduced with the statement that iMovie ’08 “didn’t have all the features that older customers wanted.” Apple has added “a bunch of features that should please everyone.” Phil Schiller continued to say that Apple has added “depth and power” to iMovie ’09.

Some of the new features include:

* Precision editor with expanded timeline for advanced users. Improved drag and drop of video clips and audio clips. Easier to insert, overlay, replace, and add audio straight from clips. Sound can now be extended from the first clip over audio from the second clip to give pro continuity to edits. Also now easier to skim and see edits before and after cuts.

* Automatic video stabilization. The software identifies jittery/bumpy motion and reduces it by comparing frames of video to subsequent and previous frames. Video stabilization along with image stabilization in camcorders can practically create still photos. Two-step process. The first-pass is processor intensive.

* Now possible to integrate maps into iMovie projects, including an option for Indiana Jones-style flyovers with a beginning and end point.

* iMovie once again supports DVD chapter makers and titles for use with iDVD ’09, which is very welcome news.

Other features include new themes complete with titles, transitions and credits. “Clip adjustment” includes a slider to speed up or slow down video clips (which was mystifyingly absent in iMovie ’08). A new Project Library shows you all your film clips. New video effects have been added with instant previewing; no rendering is necessary. Read all new changes “by clicking here.”:http://www.apple.com/ilife/imovie/new-features.html

Personally, the announcement of iMovie ’09 was the most exciting event at this Macworld. I can’t wait to try it out. It sounds like creating engaging, attractive videos will be more fun than ever.

“Learn more and pre-order iLife ’09 here.”:http://www.smalldog.com/product/72885

iPhoto has gotten many updates in the iLife ’09 edition. iPhoto is arguably the most-used application in the iLife suite, behind iTunes.

For starters, there are now three ways to sort your photos:

* Events
* Faces
* Places

Events was a new way to view and sort photos with the last iLife release, but both Faces and Places are new.

Faces relies on face recognition, and assists in tagging photos. Amazingly, it will find a face and ask in other photos if it is the same person… I guess we’ll see! There’s also integration with Facebook and Flickr.

Places works with Google Maps to zoom in on a location. It uses latitude and longitude, and will automatically add a location to your photos. This is great because you’ll be able to ‘geotag’ your entire set of photos. Phil uses the example of “Yosemite” in that if you have just taken a vacation there, it will geotag all of your photos from the trip!

I’m really excited to check iPhoto ’09 out, especially the tagging and face recognition features. As Don mused, “will it be able to recognize dog’s faces, too?” We’ll be checking out iLife ’09 in detail soon and will give you our feedback in upcoming issues of Tech Tails!

“Learn more and pre-order iLife 09 here.”:http://www.smalldog.com/product/72885

Some big changes were announced to the iWork suite of productivity applications today. Like iWork ’08, iWork ’09 includes Pages, Keynote and Numbers. Integration and sharing have been vastly improved across the suite, and it still offers excellent Microsoft Office compatibility.

The addition of iWork.com is huge. Much like Google Docs, you will be able to collaborate on projects by accessing your files online. Apple has not launched this yet in its full form, but it is available as a public beta once you have purchased iWork ’09.

In the following articles, you’ll find an overview of the highlighted new features.

“Read more about iWork here.”:http://www.apple.com/iwork/pages/
“Check out our coverage of Macworld 2009 on our blog.”:http://blog.smalldog.com

Happy Tuesday,

While I’m saddened there won’t be another Macworld keynote address, I’m thrilled that this last one was so exciting. The Places feature in iPhoto ’09 is both endlessly cool and useful; iMovie’s long list of improvements, particularly the image stabilization feature, brings the product into true prosumer territory; the 8GB of RAM option, green features, and huge advances in battery technology in the new 17″ MacBook Pro further demonstrate Apple’s commitment to environmental stewardship; and the iTunes store will pull even further into the lead as it eliminates DRM from every track offered by the big four record companies.

Phil Schiller was eloquent and focused in his delivery, and I look forward to seeing him on stage at other events in the future. Ed put it well: “Steve is like your crusty old austere grandfather, while Phil is the uncle you sneak beers with behind the barn.” This said, crusty old Steve did invent the reality distortion field and Phil couldn’t quite get it up and running.

Macworld is really just starting now. Don, Geoff, Art, and I are solidly booked all week with vendors, various Apple boards, industry colleagues, and, of course, lots of parties. Keep an eye on Barkings as we share our experiences throughout the week!

As always, thanks for reading and keep in touch.