Apple and the Environment Update

Ever since Greenpeace rated Apple’s environmental record very poorly some years ago, Apple’s commitment to the environment has evolved quite a bit. I see thousands of Apple boxes pass through our warehouse every month, and it seems with each product introduction the packaging gets smaller and smaller.

The unibody laptops are packaged in a redesigned box with much less foam and are double boxed in recycled corrugated cardboard with recycled packing material. Just two years ago, Apple’s laptop boxes were nearly twice the size of the computers themselves and had lots of unused space. Printed manuals with each device approached 100 pages, but documentation is almost exclusively provided online or through Mac OS X. New high-capacity, long-lasting batteries have proven to be extremely reliable, and will significantly reduce the need for battery disposal.

Apple recently completed a “complete life cycle analysis of greenhouse gas emissions.” It’s rare for a company to have such full disclosure of environmental impact—Apple claims to be the only technology company to do so. The study shows how a product’s environmental footprint is distributed across and beyond its useful life. The study concludes that 95% of Apple’s carbon emissions are from the products they make.

Each Apple product now has an environmental report available here: http://www.apple.com/environment/reports/

Apple also maintains a blog on the environment here: http://www.apple.com/environment/news/

I’m thrilled that Apple is innovating in this area as well as in the product mix!

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    iPhoto ’11 was released today at Apple’s Back to Mac press conference as part of the new iLife ’11. Some of the standout new features include:

    New Full-Screen Modes iOS-like full-screen mode for editing and viewing photos Use every inch of your display to browse and edit your photos. This is much more advanced than the full-screen editing available in previous versions of iPhoto. More screen real estate means a bigger workspace for perfecting each shot or creating nifty iPhoto projects.

    Facebook Enhancements – Share your photos and view comments without ever leaving iPhoto. iPhoto and Facebook are now even better friends. iPhoto even shows you all of your Facebook photo albums, including the ones you published using another application. You’ll always know which photos you shared (or didn’t share) on Facebook, because iPhoto keeps track of that for you.

    Emailing Photos – iPhoto now includes eight Apple-designed themes that you customize with your own images and words. Rearrange photos with a simple drag and drop, adjust the image mask, or change the size and style of your text. Plus, iPhoto optimizes your message so it’s never too big to send. iPhoto also works with popular email services like MobileMe, Gmail, Yahoo! Mail, Windows Live Hotmail, and AOL. And since iPhoto keeps track of all your email messages with photos, you’re free to open a sent message, make changes, and share it with someone new, anytime you want.

    New Slideshows – New animated themes — like Holiday Mobile, Places, and Reflections — give your photos movement and help you avoid typical, photo-by-photo, fade-in, fade-out slideshows. Each shot is centered and framed perfectly, thanks to face detection. And the animated themes include their own soundtracks, so your photos and music play together flawlessly.

    Big Leap in Books iPhoto ’11 makes it even easier to create professional-quality books using your own photos. Building your book starts with a new dynamic Theme browser. Pick a theme, and an even smarter Autoflow instantly goes to work, placing your images for you. Higher-rated images are featured more prominently. Photos taken on the same day appear together. And all the while, face detection ensures that photos of people are cropped and framed properly. Change the background color, font, layout, and more. Add eye-popping full-bleed, two-page spreads.

    Letterpress Cards – For the first time, traditional printing techniques join modern digital photography on a large scale. With iPhoto ’11, you can create custom letterpress cards personalized with your photos and text. Each iPhoto letterpress card is made from premium paper and produced using a centuries-old printing method. Then it’s digitally processed with your photos and text. iPhoto letterpress cards are available in 15 beautifully crafted themes complete with matching envelope. There’s just something about the elegant look and feel of a letterpress card.

    As John Gruber from Daring Fireball tweeted: “Can you imagine any other computer company offering letterpress as a mass-market printing technology?”

    iLife is a $49 upgrade for existing Mac users, and comes free with every new Mac. It’ll be listed on our site for sale and shipment shortly.

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