Mac Treat #118: QuickTime Pro for Advanced Media Export and Encoding

Snow Leopard includes a brand-new version of QuickTime Player, called QuickTime X. It’s optimized with a new media architecture ideal for playing back high-definition video. It offers a clean, uncluttered interface with controls that fade out when they’re not needed. It also offers some new features not previously available in earlier versions of QuickTime player.

For example, QuickTime Player makes it easy to capture live audio and video directly from your built-in iSight camera, FireWire camcorder or microphone. Just click the Record button in QuickTime Player and start capturing your audio or video to disk. You can also catch the action on your screen with screen recording—perfect for creating instructional media or when you want to show a friend (or, in our case, a customer) how to do something on their Mac. With QuickTime X you can also quickly remove a portion of the beginning or end of a movie, to make it shorter or remove unwanted content.

The newest version of QuickTime Player makes it easy to convert digital media files into formats optimized for use by iTunes and iPhone, iPod or Apple TV, with optimal settings for each destination. After conversion, QuickTime Player automatically delivers the content to your iTunes library. You can also use QuickTime Player to easily publish your media to MobileMe or YouTube without worrying about formats or resolutions.

When QuickTime X came out, at first people were thrilled that it included these export options for free. In the past, there were always two versions of QuickTime—the basic Player version and the more powerful Pro version. QuickTime Pro was designed for more advanced multimedia encoding. One of the most popular uses of QuickTime Pro was to convert media formats, as it exports
media to over a dozen different video and audio formats. I often use it to export audio as a .wav or .aiff file out of a video file.

While the limited export options of QuickTime X are enough for many people, some of us still depend on the more robust export options in QuickTime Pro. Luckily, QuickTime Pro is still available for $29 from Apple. You can read more and purchase QuickTime Pro by clicking here.

QuickTime Pro will export compatible media files to 3GPP ,3GPP2, AIFF ,AMC, AU ,AVI, BMP, DV Stream, FLC, Image Sequence movie exporters, JPEG/JFIF, JPEG 2000, MacPaint, MIDI ,MPEG-4, Photoshop, PICT, PNG, QuickTime Image File, QuickTime Movie, SGI, System 7 Sound, Targa, Text, TIFF, and WAV.