Dear Friends,

This week it’s Ed writing for Don, who was last seen testing his homemade jet pack on a mountaintop in Maine. A few weeks ago, Don mentioned that I had taken over as VP of Marketing at Small Dog Electronics. I am thrilled to take this position.

We are working on a number of exciting initiatives right now, including gradual (but major) changes to Smalldog.com, some different outreach programs, an easier-to-shop retail experience, a retail experience that is more wired and connected to the web, and much more. We’ll share these as they unfold in the coming months. If you have ideas, please send them to me: ed@smalldog.com.

We who work at Small Dog are very much like our core customers. That is, creative professionals and technology enthusiasts who depend on our Macs to communicate, maintain our business and keep in touch with the world. We want to make sure Small Dog is offering an experience we’re proud of, and one we would seek out for ourselves. It’s a work in progress.

The technology industry is interesting, as it’s brutally competitive, with major upheavals literally every quarter. We’ve been here for over fifteen years. We started one year after Windows 95 was introduced (when we were using System 7). We believe in Macs, customer service, dogs, people, planet and profit. ‘Profit,’ so we can keep going and keep doing cool things.

I am so psyched for our future.