How We Designed the Verso iPad Case

Remember when iPad was first introduced? Many people thought Apple would release a traditional tablet—something like a MacBook without a keyboard. Instead, Apple thought different and produced a device that is truly “magical and revolutionary.” We believed in iPad from day one. We knew it was a transformative device, and that iPad owners would want to use it every single day. We also knew that iPad owners would want to protect their iPad from daily wear and tear.

Our warehouse was flooded with iPad cases immediately after iPad was introduced. Few of them seemed like a case you’d want to use every day, even though iPad was designed to be used daily. And even fewer of those early cases replicated the clean, simple design of iPad itself.

Those early cases had far too many features, such as credit and business card holders, slots for pencils, pens, styluses and pockets for random cables. They were too bulky or thin. And many of them made it awkward to get to the iPad within – one of our most important requirements for a winning case design.

So we decided to design our own iPad case. We started with a slew of prototypes, from which we removed buckles, clasps, velcro and snaps. Instead, Verso uses tiny magnets to stay closed and easily snaps open for instant iPad access. (Don’t worry—these magnets are strong enough to keep Verso shut, but far too weak to harm any electronics.) We removed business card holders and floppy stylus slots. We nixed the vinyl and sourced premium leather in three colors—black, brown and candy apple red. We used stronger stitching in fewer places. We added a simple folding cover that allows iPad to be propped up at a comfortable typing angle.

The result is Verso: a simple, premium quality, easy-access case that protects iPad in style. It can go from coffee shop to boardroom to bedroom. It looks great and feels great in the hand. It’s a case that your iPad can live in.

Click here to see Verso in three colors. We’ve temporarily dropped the price $20, to $39.99. That’s a great value on an exceptional iPad case, if we don’t say so ourselves.