Last week, Razoo, an online fundraising portal, released an infographic of recent study results showing that Apple users gave more in charitable donations through their site than Android and PC users.
The infographic is broken down into average donation by operating system, mobile device and medium (email and social media sites) as well as conversion rates for donations from email, Facebook, YouTube, Twitter and StumbleUpon. While we enjoyed seeing these results, and while we know there are a number of factors driving them, we were not surprised by Razoo’s findings because we witness the generosity of Apple enthusiasts on a daily basis.
As Don and Jan have discussed in previous issues of Kibbles & Bytes, community involvement through charitable giving is an important part of Small Dog Electronics’ triple bottom line of people, planet and profit. Charitable giving at Small Dog Electronics happens three primary ways: through donation matching, direct donations and employee volunteerism.
Donation Matching: If you’ve made a purchase on our website, you’ve probably noticed the option to add a charitable donation in increments of $10.00 in the shopping cart. The Small Dog Electronics Charitable Giving Committee reviews and selects charitable organizations for which Small Dog Electronics will match customers’ donations up to $200 per customer and up to our set annual level of charitable giving. Our “pet charities” to which we match customer donations include Amnesty International, the Vermont Foodbank, Puppymillrescue and more. Through matching our customers’ donations, Small Dog Electronics contributes over $10,000 each year to charitable organizations.
Direct Donations: Small Dog Electronics also provides direct donations to requests from charitable organizations whose missions meet the following criteria:
- Involved with work to improve the environment
- Provide support for gay/lesbian/transgender issues including AIDS research
- Provide support for children’s and women’s issues including protecting the rights of reproductive freedom
- Work for human rights, especially in Third World countries
- Animal rescue groups
In addition, Small Dog Electronics supports a number of Vermont-based non-profit organizations via direct donations.
Employee Volunteerism: Each Small Dog Electronics employee is encouraged to work one paid day a year in their community providing service. Recent employee service includes clearing trails with the Catamount Trail Association, playing bingo with residents at a local nursing home and helping area residents and businesses clean up post-Tropical Storm Irene.
Charitable giving—whether it be of money or time—is a central part of Small Dog Electronics’ mission and culture, and we are grateful that so many of our customers join us in this commitment by generously contributing to our pet charities.
Click here for more information on Small Dog Electronics’ Charitable Giving program and pet charities.