SB Crew Is It Again!

The MacBook Air was first introduced to the Apple notebook lineup in early 2008. It was underpowered and overpriced. Four years have passed and the MacBook Air now stands as the best choice for most consumers looking for a new laptop.

At first glance, both the 13″ and 11″ models are incredibly thin and super portable. The weight is not an issue for students slipping this computer into a backpack, because it weighs less than most textbooks. Under the aluminum unibody enclosure are Intel’s i5 or i7 processors, depending on your model. These processors working in conjunction with OS X Mountain Lion allow for a snappy and seamless user experience.

One concern about the computer is the lack of an optical drive. The need for CDs and DVDs is diminishing with the availability of online movie steaming and digital app downloads. This does not mean that you will never be able to access content on discs. You can purchase an external SuperDrive, or if you have a friend with a MacBook Pro, you can remotely access their optical drive. Both users need to be connected to the same wireless network and the CD/DVD sharing option must be enabled in system preferences.

The MacBook Air uses a solid state drive rather than a hard disk drive. This means files are now stored using flash based memory rather than magnetic discs and movable heads in traditional hard drives. For the user, this means faster startup and shutdown times, faster application launch times, and better battery life.

They run silently which allowed Apple to introduce Power Nap. This feature allows updates to occur automatically when the computer is in sleep mode. The capacity of these drives may be smaller than you currently own, so make sure to pay attention to the number of gigabytes you are currently using and allow for a bit of room to grow.

We’ve begun to offer one-on-one lessons in South Burlington.

For the month of November, our lessons are **$39.99 for an hour with one of our well-trained associates.**

To book a lesson, swing through the store or give us a ring.

**Lessons are scheduled M-F from 11am – 5pm.**

They are a perfect way to learn how to use your fun new Apple device!

**Life Proof for iPad**

Life Proof! That’s right — the same awesome protection you expect for your iPhone is now available for your iPad.

Waterproof, dust proof, and offering drop protection, this will keep your iPad safe from the storm.

We’ve also got a demo for you to check out, so come by the S. Burlington store to see!

At any given moment, the Apple Rumor Mill is grinding away, trying to predict what the highly secretive Apple Design Team is working on over in Cupertino. With rumor sites buzzing with activity, the wait finally came to a close on October 23rd during Apple’s media event. How accurate were the rumors? Let’s find out!

*Rumor 1: iPad mini*
Rumors have predicted a smaller iPad for months! Well, it would seem they were right! Apple released an iPad that is less than half the weight of the 3rd Generation iPad while continuing to deliver 10 hours of battery life, Siri, an HD FaceTime camera, and a 5 megapixel iSight camera!

BONUS: Apple ALSO announced a brand new 4th Generation iPad with drastically more powerful graphics and processing power that I didn’t see a single rumor about before the actual announcement! They’ve still got it.

*Rumor 2: iMac*
Many have predicted a completely redesigned iMac that would be thinner as well as having the usual benefits that come with an update such as a faster CPU and graphics card. Again, they were right! Apple’s new iMac shaves off almost 40% of its volume and 30-40% of its weight, all while adding an amazingly thin new display and an Apple-created drive technology called Fusion to deliver both incredible speed as well as massive storage.

*Rumor 3: 13-inch MacBook Pro with Retina display*
The recently released 15-in MacBook Pro gave rumor sites a lot to talk about, as it seemed natural that Apple would eventually follow suit with a 13-inch sibling. Well, following a recipe that Apple so magnificently crafted, the time has come for it! With a screen that delivers double the resolution and a design that shaves off 20% in weight and thickness, all while maintaining the power expected of the MacBook Pro line, Apple has created a real winner here! We have received stock, and a demo has hit the floor, swing by and check it out.

All in all, Apple delivered a truly astonishing product announcement that refreshes, and to a degree, even redefines, some of the products across their entire lineup in a way that I haven’t seen in years! Amazingly, the Rumor Mill even got most of their predictions almost right on the mark, but now that Apple has made all of these official, I don’t just want to read about them, I want to USE them!

Check it out — one of the most popular Speck cases has been resized to fit the all-new iPhone 5.

We’ve got plenty in stock and for the month of November, we’ll be offering $5 off the case. Just mention that you saw it in Best in Showroom!

Many of us know the importance of AppleCare. For those who don’t, it’s an amazing product that offers phone support from Apple as well as hardware coverage on your product.

And now it gets better for iPads — Apple introduced **AppleCare+** which is the same great hardware and phone support, but also allows for **two accidental damages with only a $49 deductible!**

We’re offering two great bundles with AppleCare this month:

**Portables (Laptops):**

**Buy any new MacBook Air or MacBook Pro with AppleCare and receive a FREE Hammerhead Neoprene Case (up to a $30 value)**

**iPads:**

**Buy any New iPad (2nd Gen, 3rd Gen, mini, 4th Gen) and AppleCare+, and receive a FREE hammerhead Pen Stylus.**

Just mention that you saw it in Best in Showroom!