- HBO Now will arrive exclusively on Apple TV. The service is $14.99 a month and will arrive just in time for the “Game of Thrones” premiere in April.
- Apple made this service even more accessible by lowering the price of the Apple TV from $99 to $69. If you’ve been holding off, now is the time to buy! Shop Now
- iPhone sales recently hit the 700 million mark, with a 99% customer satisfaction rate.
- New Apple Pay-able Coca-Cola machines. Learn more here.
- Apple adds ResearchKit software framework. This open-sourced software will help medical institutions gather data without requiring participants to physically show up for research.
New: MacBook
- The all new MacBook with a 12-inch Retina Display. Can you even see it? It is only 2 pounds and, at 3.1 mm thick, it’s 24% thinner than the latest MacBook Air.
- Click anywhere and get the exact same feel wherever you tap, with the all new “Force Touch Trackpad.”
- If you look inside, you’ll notice the logic board has shrunk significantly. This computer is so small that Apple had to get ride of the fan and layer the batteries in order to optimize battery life.
- The base model starts at $1299 with a 12.1 inch Retina display, 1.1GHz dual-core Intel Core M processor, a large 8 GB of RAM, and 256 GB of flash storage. It comes in Silver, Space Gray and a stunning Gold (#macbooklust). This computer will be be shipping April 10th and will be available mid-April in our retail stores as well as online.
Updates: MacBook Air, MacBook Pro
- The MacBook Air now has faster 5th Gen Intel Core i5 & i7 processors, they have the faster Thunderbolt 2 ports, and the 13 inch MacBook Air configuration gets Flash storage so now it is twice as fast as it was before. Shop Now.
- The 13 inch MacBook Pro will get the Force Touch Trackpad, faster processors with 5th Generation Intel Core i5 & i7, twice as fast Flash memory as well, and one extra hour of battery life. Shop Now.
New: Apple Watch
- The newest edition to the Apple family is the Apple Watch.
- New feature called “Glances” which allows you to swipe up to view things like weather, your calendar, and you can even check your heart rate, and you’ll even be able to see messages right on your wrist.
- On the activities end, the Apple Watch will let you know if you’re sitting down too long (like right about now perhaps). Most of the features mentioned in Monday’s announcement were also described in Septembers 2014 event.
If you have time:
Watch the whole 92 minutes of Apple Spring Forward event here.