_Dear Friends,_
I just got back from Cupertino where it was sort of cool and rainy. I had meetings with Apple and a quick trip out and back. I took the “red-eye” back but got to have dinner with some dear old friends before I got on the very crowded plane. It used to be that traveling the red eye meant that the plane would not be crowded, upgrades to First Class were frequent, and never was there someone in the middle seat. However, my flight to Miami was very crowded, and the guy next to me was so fidgety that he kept elbowing me in the ribs…not that I sleep on planes, anyway. Even when I have flown to China in luxury using points on Cathay Pacific (where they literally have a bed and jammies for you), I could not sleep during the 22-hour flight. So, I get a lot of reading done — my specialty this trip was post-apocalyptic science fiction.
My overall impression out at Apple’s headquarters is that there are sure a lot of people working really hard and late. There is a buzz in the air, and I am fairly confident that we will see some new exciting stuff coming up this year. I do think, however, that Apple’s growth in numbers in terms of people, revenue, and just physical side has made the company less able to move quickly and adapt. As we discuss potential changes to our sales channel, it seems that there are a lot more studies and sign-offs necessary for even the smallest change. I guess when you are a big boat like Apple, you tend to turn slower.
I have some disappointing news to pass along. We have made the decision to close our Manchester, NH store. The mall life was just not for Small Dog, and that store, while beautiful and staffed by some amazing and energetic employees, could not keep up with the high overhead that a mall environment demands. Aside from the very high rents in the Mall (almost 10 times what we pay in our smallest location), the long hours that the mall demands meant we needed more staff than the store sales could justify.
We will continue our business-to-business efforts in New Hampshire, and over the next several months will scout out potential new locations with a better fit for the Small Dog way of doing business (like allowing us to bring our dogs to work!). I do not think I will ever open a store in a mall again, but never say never, I guess. Thank you to all of the Small Dog customers in New Hampshire who supported our store in Manchester — we sincerely appreciate it. If you’re up for a scenic drive, our Rutland store is about two hours from Manchester, and of course, we’re always available to serve your needs 24/7 at “*Smalldog.com.*”:http://www.smalldog.com
My special for this week is something many of us need. We have just introduced our line of MFI (Apple licensed “made for iPhone, iPad”) Lightning cables. These “*cables*”:http://www.smalldog.com/search?search=hammerhead+lightning are available now in black, white, and red and feature a high-quality aluminum end and a flat, no-tangle cable. I think you will love these as much as I do, especially when you have them in the bottom of your pack and they’re not all tangled up. I am bundling these cables with Hammerhead’s 12 watt Dual-Port USB charger that allows you to charge two devices at once.
This week for Kibbles & Bytes readers only, you can get this bundle for only $28.99, which is $5 off our regular price!
“*Purchase it here!*”:http://www.smalldog.com/wag900001346