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  • Big Thoughts On Shopping Small

    Have you ever found yourself in a store, wandering up and down the aisles, looking endlessly for assistance? After searching for what seems like forever, you finally come across a sales associate. They try to convince you to buy one machine when you have already expressed what you are looking for. You decide to leave the store and regroup. Perhaps you go back to the store a week later and repeat the cycle of searching for an associate, asking questions about the computer you wish to purchase. But you find yourself in the same position of feeling pressured into a machine. If this experience sounds familiar, you might just be shopping at the wrong store.

    There are a lot of benefits of visiting you’re small, local Apple reseller versus the big box stores. Box stores work with a lot of different brands of computers, cameras, TVs etc but having too many items to keep track of makes the big stores “jacks of all trades, masters of none.” If you walk into Small Dog or your local Authorized Reseller you probably have a feel of being in an Apple store and not just because you’re surrounded by the Apple ecosystem when you walk through the doors. As an Apple Premier Partner, we are held to some pretty high standards by Apple. We all take regular training courses, we ensure that our stores have a feel unique to us while also making sure we are representing the brand we love to the highest standards.

    Associates should strive to build a relationship with their customers, after all, it’s because of customers that we are here! But while shopping online, you don’t build a relationship at all. The idea with large retail stores is to get customers in, buy something, and quickly get them out so more customers can come in. I have been working at Small Dog Electronics for over 5 years. I remember countless customers. It’s the same for my co-workers. This is why many of our customers come in and always look for the associate they’ve spent the most time with; we take that extra time to get to know you, proper techniques, and product information to ensure that we recommend the right solution.

    Since I’ve worked for bigger businesses that have left a bitter taste in my mouth, I really could go on about the benefits of shopping small. Working in retail for a decade has made me hyper aware of what works and what doesn’t work in my shopping experience. When I go into a small business that far exceeds the customer service I receive at similar big box stores, it is worth every extra penny to support that business; because people deserve a shopping experience that leaves them feeling confident. And I’m happy to be part of a team that instils that confidence in our customers.

  • Dear Friends,

    While Don and Grace are enjoying warm breezes as they ride their motorcycles to New Orleans, I’m back in Vermont buried in snow. The calendar says spring in only days away, but it’s hard to believe that looking outside the office windows. There is a plus side to all the snow, the skiing has been incredible! I am thoroughly enjoying my weekends on the slopes and even more delighted that both of my kids can now join me. This winter I taught my youngest how to ski and she’s already comfortable cruising down the mountain from the summit. I can see I have a daredevil on my hands as she has eyes for mini-woods runs and already has a few favorite side trips.

    Last week I was fortunate enough to travel to Austin Texas for a few days for the ASMC conference. This is a time for Apple authorized resellers and service locations to get together and share information and products face to face. These group interactions are valuable not only for gaining new insight on opportunities within our businesses, but it’s also a time to be introduced to new ideas. I always feel regenerated after these trips and I have already begun to utilize some of the information I gained last week with the team.

    Leave your laptop behind with this week’s Kibbles & Bytes exclusive special! I have bunded a 10.5in 256gb iPad Pro with the perfect accessories for a slimmed down office. I’ve added the Apple Smart Keyboard, an extra wall charger, lightning cable, a lightning to AV adapter, iKlear and of course, AppleCare+. You won’t miss your laptop with this bundle. This normally sells for $1152.93, but for Kibbles & Bytes readers you can get it for $1099.99.

  • Grace and I are riding our motorcycles to New Orleans next week to visit the city and also see a Celtics game. Hopefully, the weather and the motorcycles cooperate with our plans! Both our bikes down here were made in 2003 so they can be cantankerous at times but we will take it slow and try to stay on the 2-lane roads.

    Don’t forget to turn your clocks ahead on Sunday and enjoy the extra hour of sunshine at the end of your day.

    Thank you for reading this special issue of Kibbles & Bytes!

    Your Kibbles & Bytes Team,

    Don & Emily

  • Dear Friends, Just over a week before winter ends and only a couple days before we change the clocks forward but many of…

  • Plex Server

    Rural Vermont is one of my favorite things about this beautiful state. I really enjoy being a little removed from the bustle of a busy city, but there are some inconveniences. Being a techie the biggest issue is internet speed as frequently we have only one option for an Internet Service Provider (ISP) and they can be SLOW. Speed is even more of an issue when you’re trying to watch TV through some streaming service and you get constant buffering, interrupting that hypnotic flow of your show.

    Long ago, before streaming, I switched to buying boxed sets of DVDs. Over the years I have built up a very respectable collection, but it got to the point where it was hard to manage, and I often couldn’t find what I was looking for. This problem was solved for my music years before with iTunes as I could take the songs from all my CDs, put them in my computer and have this organized juke box where I could pull anything up on demand. If only I could do this with my videos.

    I have found the solution to slow internet, but this comes with a great many technical issues. Ripping the video content from DVDs, and now the superior quality Blu-Rays, is a hassle when even possible, and then you could end up with a huge file. Multiply that by however many movies and boxed sets you have and you might get quite the unwieldily database, spanning across multiple hard drives (HDDs).

    There are many different ways to manage a video database in your home, but my personal favorite is Plex. (Plex.tv) I’ve tried iTunes, and while it was perfectly functional I had to have the videos in an iTunes compatible format and then I had to manually enter in all the data about the video content. Plex takes care of all this data, assuming the file is named properly.

    There is a wonderful Plex app for the iPhone that works very nicely with the Plex Server app on the mac, as well as a beautiful App for the Apple TV 4th Gen. It’s worth checking out, but, be warned, it could become quite the project.

  • Is It Hardware or Software?

    We have all been there before, and for those that haven’t, you most certainly will be in time. We grab our Apple devices, hit the power button, and things do not go as planned. “It is broken!” we exclaim. But is it software or hardware? This is an extremely important question we all must ask ourselves when in this situation. But what does this mean? Well, it is simple really…. Is this issue we are experiencing caused by corrupted software or a mechanical malfunction? This an extremely important question that must first be answered so that the correct steps can be taken toward resolving the issue. How do we go about answering this question? Well, the simplest way to find the answer would be to go ahead and attempt some troubleshooting in the problem space of software that we as end users are responsible for maintaining.

    Assuming the issue is software related is the first and easiest step we can take in attempting to resolve our issues as software corruption is the only issue that we as end users have the capability to fix all by ourselves without the need for tech support. When software is suspected as being the cause for an issue, just simply re-load and re-install the software and operating system from scratch. If the issue is resolved, we know that we were correct in our assumption of software being the cause of the problem and we have been successful.

    If the issue is not resolved after re-loading and re-installing the software and operating systems, then it is pretty safe to assume the issue is hardware related. Unfortunately, as our Apple devices are designed by computer scientists and electrical engineers, we usually are not that equipped to attempt to fix a hardware issue. That’s where Apple Certified Technicians come into play.

    After it is determined that hardware failure is the cause of the issue, it is the time to ask some additional questions. Is the device in warranty and is the issue covered by a warranty? If the answer to these two questions is no, then next ask ourselves an additional question… is this issue even worth investing money into resolving? All these questions and many more can be answered by a Apple Certified Technician.

    When we experience issues with our Apple devices there is a logical and correct course of action that should be taken to resolve the problem. Neglecting to follow this logical troubleshooting flow can result in taking longer than necessary to come to a resolution.

  • Hello, Tech Tails readers!

    Spring weather is upon us here in Vermont! Or, as it is affectionately known, “Mud Season”. Call me crazy but this is my favorite time of year. Sure, Vermont may be known for our foliage, but the gradual shift from dark and grey to bright and green, the re-emergence of the critters, a few extra moments of sunshine at the end of the day, and the waning need for half a dozen layers gets me all the more stoked for summertime in VT. Perhaps it’s due to the fact I was welcomed into this world during a vernal equinox all those many, many years ago in 1992 (heh). Once the weather hits that 60º mark, I’m ready to call it quits on winter. Art says we’re in for another snow storm soon, but I’m leaning towards an early spring on this one. Sorry, Art.

    But enough rambling about the weather!

    Last week Apple shared a new support document that’s designed to help App Store and iTunes users avoid phishing emails that fly under the guise of legitimate emails from Apple. Phishing scams and Malware infections are something we in the Service & Repair Department are no strangers to. Unfortunately, at least several times a week, we get folks saying their computers have been “hacked” or have contracted a “virus” after they received an email from “Apple”. Make no mistake, these scammers are ruthless, cunning, and appear to be stepping up their game when it comes to finessing money out of good folks out there. I suggest readers take a few moments to absorb this very helpful support document in order to bolster your chances of not falling victim to one of these scams.

    On a brighter note, we’ve got some good material for you this week. I’ve been spending more time in our South Burlington store these days, and, whenever I’m there, I always seem to learn something new about Apple computers. So this week it’s my hope that our friends and fellow technicians, Moses and Justin, can offer up some of their knowledge and teach you something new as they have done for me on so many occasions.

    Live long and prosper, Tech Tails readers!
    Connor “Mud Season over Spring Skiing” McGinnis
    connormcginnis@smalldog.com

  • Autumn and Gracie leave this weekend but my other granddaughter, Khadija arrives so more fun for me! Only a couple weeks to go before Grace and I head to New Orleans on the motorcycles. I was able to complete my work on her bike so I think we are good to go as long as the weather cooperates.

    Autumn teaches school in Burlington so I was interested in her reaction to the notion of arming teachers. She basically said she would never do that and it was an idiotic idea. Then of course, this week we had an armed teacher barricading himself in a classroom and firing his gun. Armed good intentioned civilians have never been able to stop a mass shooting.

    Basketball season’s regular schedule is winding down and my Celtics very much are in the playoff picture. Meanwhile, the Cubbies open their season playing the Miami Marlins in Miami. Guess who will be going to a couple of those opening games!

    Thank you so much for reading this issue of Kibbles & Bytes! And welcome back, Emily!

    Your Kibbles & Bytes team,

    Don, Emily & Mike