Apple To Enter The Gaming Market?

ByMike Moffit

There have been a couple articles floating around the web talking about how Apple might be entering the video gaming market. Jesse Tortora, a Prudential analyst says this is evidenced by Apples hiring of game designers.

Here’s what I think. Apple’s really going to have to come out with something that is out of this world and extremely unique. Current on the market game consoles do just about everything you would want and even a little bit more. Major game developers are already developing their games for widely distributed consoles. If Apple manages to score some exclusive content from popular franchises then they might have a chance.

I really think this is a rumor. There’s no point in Apple coming into the game console market. We already have 3 major consoles, possibly 2 if Sony doesn’t get their act together. Apple is good at making computer products, and so they should stay in that market.

We know that Apple is making a product that adds additional functionally to some of their already existing product (the iTV). That’s a great way to go for Apple. They’re not stepping into an entirely new marketplace, they’re just expanding functionality of their existing products.

I do think that if Apple manages to make this video game console and get popular developers on board it could possibly push Sony off the board although unlikely because Sony has some great developers making titles for their consoles. Apple would have a leg up on the market especially if they let it integrate with their iLife software and the iPod.

If there’s one thing Apple should do with video games it’s getting all the Windows game developers to work on games for the Mac OS X system. It would make for another reason of why you should switch to OS X from Windows.

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  • Cold Weather vs. Your iPhone: Some Tips to Keep It Safe

    There are two things that I am constantly interacting with every day: Vermont’s bitter cold and my iPhone. Apple officially states you can safely use your iPhone between the temperatures of 32 and 95 degrees (F), but if you are like me and live in the real world, you’re probably popping these guys out during times where the radio is trying to tell you to stay inside (yeah right; I’m from Vermont, after all).

    It’s no surprise that the past four years have put a smartphone into the pockets of most Vermonters, but as we drift through these gruesome winter months, a mystery still remains: What are we mountain folk actually subjecting these devices to?

    The first thing to consider — and most important to me — is the battery. The chemicals in the Lithium-Ion batteries totally hate extreme temperatures and will drain much faster than they should. In some cases, your battery will display a decent amount of a charge but in reality, will be on its final leg, and you will discover your phone dying out of nowhere.

    If this does happen, DO NOT TURN IT ON.

    Wait until you get inside and your phone warms up to room temp. Although the effect of cold weather draining your battery is temporary (phew!), you can permanently shorten your battery’s lifespan by trying to power it on immediately after it shuts down. Grandma’s Facebook comments on your pics aren’t going anywhere, so just wait until your phone warms up to check out what she said!

    The next thing the cold will try to kill is your screen! Cold temperatures tend to make your LCD screen way more sensitive then it usually is. Watch how you are applying pressure to your screen, especially if you have any pre-existing cracks and knicks! I had a customer come into the store last week and tell me about how she was talking on her iPhone outside and all of a sudden, heard this pop in her ear. When she looked, the pressure from her fingers mixed with the cold had cracked her screen in half! Definitely keep chats on your phone outside to a minimum!

    One final thing to look out for is condensation. Liquid is the number one enemy to your electronics. Much like your windows, condensation will form underneath your display as your phone travels from the cold to your warm houses. This will cause liquid to damage and corrode your internal parts! This will literally break your phone beyond repair, causing you to have to purchase a new one!

    There are some simple ways to avoid these catastrophes:

    # Keep your phone in a pocket close to your body — DO NOT leave your phone in a bag or in the car
    # Turn it off — your phone can endure a wider temperature range from -4 to 113 degrees (F) if it’s off
    # Purchase a case — not only do these guys provide physical protection, in some cases they provide insulation
    # Charge your iPhone before bringing it outside — this will give your battery the strength it needs to survive
    # Finally, do not get it wet in the snow — perhaps the most obvious one, but please watch where you are busting that phone out!

    So, as a reminder, keep it safe everyone — and be mindful about when you answer that text. Is it really worth replacing your iPhone because you had to check on that smiley emoticon text from mom?