Dear Friends,

By the time you read this our newest store in Rutland, Vermont will be open for business. The Grand Opening is this Saturday, so if you are in the area, please stop by at 116 West Street. We have lots of one-day only specials, giveaways and prizes — it should be some fun! The weather is warm and sunny, so I hope we have a good crowd.

I really want to give a shout-out to Jen Mayer and Emily Kenyon for building the most beautiful store in Rutland. The project was on time and mostly on budget and the results are outstanding. There are thousands of details in opening a new store and their leadership pushed this project. Here’s just one picture of the new store:

Come to Rutland and see the new store if you get a chance; I am sure you will love it!

Have you ever been at one of the big box stores and been offered an extended warranty for that lawnmower you just bought? I know that I always turn these down because the value is not there. Too many people put AppleCare Protection plan in the same category, but I think it’s so different that I always recommend it to our customers. First of all, the extension of the one-year Apple warranty to three years is very significant. Almost any out-of-warranty repair on your iMac or MacBook Pro will cost you more than the cost of AppleCare. If you need a new screen or logic board or drive, the cost of that out-of-warranty repair will make you wish you had bought AppleCare.

But the benefit of AppleCare goes much much further — instead of 90 days of free tech support on your hardware, Apple operating system and Apple software, you get three years of this award-winning support. Trust me, on the 91st day of your purchase, when you call Apple tech support, you will be asked for your credit card number before you can talk to someone — even if your problem is simple. With AppleCare, you do not have that worry and AppleCare tech support is there for you for three years. Not your ordinary extended warranty, AppleCare is one of the best values from Apple!