Run a Business? Sign Up with Apple Business Connect

ByEmily Dolloff

Every company today conducts business online, by sending email, if nothing else. That’s true even if your firm operates primarily in the physical world—customers undoubtedly find you by browsing in Apple Maps, searching in Spotlight, and asking Siri for directions. If you sell products, you probably take Apple Pay.

Apple Business Connect is a free program designed to help businesses enhance their brands everywhere they appear on Apple devices, including Maps, Wallet, Siri, Calendar, Messages, Spotlight searches, and more. Once you sign up for Apple Business Connect (we’ll resist the temptation to say it’s as easy as ABC) and are verified by Apple, you can:

  • Set up Branded Mail: With Branded Mail, email sent from specific addresses or your entire domain will be branded with your logo in the Mail app on Apple devices, helping users identify your brand.
  • Configure location information: Simple addresses don’t always connect with store entrances, so you can precisely specify the entrance to each of your locations.
  • Customize Place Cards: When customers find you in Maps, add your address to Calendar, or ask for your location from Siri, Apple displays a Place Card. With Apple Business Connect, you can customize the Place Card.
  • Add custom action links: Your Place Card can contain custom action links that point to your website or other Web-accessible platforms. For instance, a restaurant might add custom action links for Menu, Reservations, Takeout, etc.
  • Create Showcases: A Showcase is a module on the Place Card that lets you highlight sales, deals, new items, or other promotional content. If someone is looking for you, why not promote your latest offerings?
  • Get Insights: Apple records valuable information about customer search behavior, including search locations, discovery methods, and actions customers take after finding your business.
  • Add Tap to Pay on iPhone: For those who don’t already have a point-of-sale system, Tap to Pay on iPhone lets you accept contactless payments on an iPhone without an extra terminal or hardware.

Apple has also announced Business Caller ID, slated to ship in 2025, which will display your brand’s name, logo, and even a specific department when you call someone using an iPhone. That should help people realize that a call from your company is legitimate and not some telemarketer, making them more likely to pick up.

Getting started with Apple Business Connect is simple, but verification can take up to a week. It’s best to work through Apple’s clear documentation for registering your business, but the basics are:

  • Sign in with your Apple Account (use your Apple Business Manager account if you have one).
  • Enter your company details.
  • Set up a brand by giving its name, category, geographic location, and logo.
  • Turn on Branded Mail by adding a domain or email address, and verifying your company.
  • Add a location by specifying its address and hours.
  • Create a Place Card, add a Showcase, and create custom actions.

Needless to say, Apple Business Connect only impacts how you appear to people using Apple devices and apps. For everyone else, we recommend setting up a Google Business Profile, which provides similar features, though primarily for businesses with physical locations and upsells for advertising on Google.

However, it’s absolutely worth working with Apple Business Connect to enhance how you and your brand appear to customers. If you need help setting it up, contact us.

(Featured image based on an original by Apple)

Social Media: Discover how Apple Business Connect helps businesses stand out in apps like Maps, Spotlight, Calendar, and Wallet. From custom Place Cards to branded email, Apple Business Connect can enhance your brand and help you reach your audience more effectively.

Similar Posts

  • _Dear Friends,_

    The trip up the the Everglades was pretty uneventful although we did see alligators and eagles as we were watching nature go by. Grace wants to go back up for an airboat ride so we will have to put that on the list.

    I am very happy to report that Small Dog Electronics now offers Go-Pro cameras and accessories. It took us many tries but I was able to meet with someone that could make a decision at CES in Las Vegas so we are now all set and Go-Pro should be in all of our stores. We’ll feature skiing and motorcycling kits up in the Green Mountains and some surf-oriented bundles down in Key West.

    I guess this should be in a soapbox but I just want to make a quick statement that I feel that Tim Cook and Apple are 100% correct in resisting the government’s attempt to force them to create software to defeat the encryption inherent in the iPhone. One of Apple’s most valuable commodities is safety. You know when you buy an Apple product that your data is safe. Safe from most viruses, malware, ransomware and also that your private data remains just that…private. While I certainly sympathize with those investigating the horrible San Bernadino terrorist actions, I do not feel that we should pay an even higher price and sacrifice our liberty and privacy as a result. Bravo to Tim Cook and Apple.

    This week’s Kibbles & Bytes exclusive is the “**Tempus Pro Weather Station.**”:http://www.smalldog.com/wag900002092 This complete wireless weather station has been one of out best selling devices. It combines an indoor monitoring station with an outdoor instrument and an iPhone or iPad App to give you complete weather information. It includes sensors for indoor and outdoor temperature, humidity, barometric pressure, rainfall and wind speed. It is simple to install and works by Bluetooth between the outdoor and indoor sensor and Wi-Fi to your iPhone. This is normally $159.99 but for this week for Kibbles & Bytes readers it is “**$25 off at $134.99!**”:http://www.smalldog.com/wag900002092

  • Get yourself some Dux

    What is a Dux you ask? Dux is a really great product line from STM and one that we are really excited to begin carrying here at Small Dog. This product line up has cases for your iPad and your computer and for the last week or so I have been testing out the Dux case for Macbook Air.

    My first impression is that it gives my computer a sharp new look. I feel as though my computer is highlighted more in this case. It features a primarily clear case and then a border that comes in an assortment of colors. The one I am using is black and it really looks sharp and sleek on the computer.

    I will be the first to admit that I am not a huge fan of hardshell cases for computers. They do add weight to your computer and they can be hard to put on and take off. However, this case did stand out to me as soon as I saw it and I immediately asked for a sample so that I could test it out. It’s the reinforced border that caught my eye. The plastic is slightly different from that of the clear case and really gives you a feeling of protection for your computer.

    Customers ask me all the time why someone might want a hard shell case, it’s a combination of accessorizing and protection. Hard shell cases are great for those who might like to sticker their computers. You can sticker all you want on a removable case and not damage your computer. For people who bring their computers everywhere it’s a great way to protect them from the dings and scratches that can happen just by pulling your computer in and out, especially those whom might fly a lot. One piece of advice I will give users of hardshell cases is that you still need to remove them! The idea and concept of hard shell cases is to provide added protection to your computer, to keep it looking like new under the case. However, if you don’t remove the case from time to time and clean the case and computer from dust and debris your computer will still get scratches. I have seen countless computers get just as scratched up with these kinds of cases than those without and the cause is always the same: dirt build up. This particular case comes on and off much easier than some others on the market making my recommended occasional cleanings much easier to perform. After all you’ve probably purchased a hard shell case to keep your computer looking new.

    Overall I am very happy with this case, but the biggest test is yet to come. I am flying to Arizona next week for an event with one of our vendors, and I’ll be keeping this case on my computer for my travels. The real test will be if I notice the added weight while making my way through airports, so far I haven’t really noticed the increased weight in my daily travels.

    P.S. Hadley, even if it means burpees and laps in an airport terminal I plan to maintain my lead in our competition. It’s ON!

  • Backups: Trust but Verify

    It’s easy to assume your backup app—whether it’s Time Machine, Carbon Copy Cloner, Backblaze, Retrospect, or something else—is quietly doing its job. But…

  • It is definitely feeling like spring here in Key West as the flowers are blooming and we wake up each morning to the birds singing (okay and the roosters crowing, too). I get the morning snow (or lack thereof) report from Emily every day and spring hadn’t quite arrived up in Georgia when I was there, either.

    Grace and I are heading up to the 75th Annual Daytona Bike Week for a couple days and then hitting a Cirque du Soleil show in Miami on the way back. Somewhere in there I will be writing Kibbles, perhaps on my iPad mini 4.

    Thank you for reading this issue of Kibbles & Bytes!

    Your Kibbles & Bytes Team,

    _Don, Emily & Hadley_