Category: Apple Events

It seems funny to type that — 10.10 — but Apple’s newest OS incarnation is just that: the 11th version of the OS X operating system (pardon the redundancy). In his keynote, Apple’s Senior Vice President of Software Engineering, Craig Federighi, talked about the “future of OS X: “Yosemite.” My first thought: How can the…

Today was a much anticipated day: as someone quoted on Twitter, “it’s like Christmas for iPhone users.” And it kind of is! For the most part, Mac rumor sites had it right: the iPhone 5c and iPhone 5s were both announced. There are always leaked photos of the shells and guts of the phones before…

“This should brighten everyone’s day.” And for some, I’m sure this news did just that: Apple sent out official invites to their September 10th event today which is set to take place in Cupertino at 10am PT (1pm ET). The rumor sites have been going crazy with reports that Apple is going to be unveiling…

Monday kicked off the start of Apple’s week long conference WWDC. This year’s event marks Apple’s 24th show, which, according to Tim Cook, is the longest running conference of its kind. The Keynote presentation delivered by Cook and Apple’s top minds introduced a multitude of new features and products we can expect to see from…

The Worldwide Developers Conference is coming up in San Francisco on June 10-14. Too bad, so sad if you didn’t remember to buy your tickets, because it’s already sold out (whaaat?)! Apple announced the ticket sale time a day in advance instead of selling them the moment they announced details (which made some people in…

It’s funny how the Mac mini always seems to fly under the radar for me. From my days working the retail beat in South Burlington I would often tell customers that Macs start at $999 with the MacBook Air completely forgetting about the Mac mini at $599. It is a silly mistake because the Mac…

I bet this one came as a surprise to you. I know I wasn’t fully expecting it, though we all knew that it had to happen someday. Now I am sure that a lot of people who bought a 3rd Generation iPad aren’t really happy with this announcement. You probably feel a bit slighted by…

It is really hard to say I didn’t see this coming without my nose growing a few inches. The moment Apple released the 15-inch MacBook Pro with Retina display without a 13-inch counterpart I knew it was just a matter of time. To my surprise it didn’t take as long as I thought it might.…

The wait is over folks. Apple officially announced the long awaited update to their iMac line of desktop computers. I know a handful of customers that have been waiting patiently for these machines and I for one can say that Apple did not disappoint. The new iMac is now 40% less in volume than its…

The rumors were right and everyone can breathe again. Apple announced its latest addition to the iPad line — the iPad mini. Smaller and more portable, but just as powerful as the iPad 2, this is sure to be a big hit. The iPad mini has a 7.9” (diagonal) LED-backlight Multi-Touch display with a resolution…