ByEmily Dolloff

Dear Friends,

Don’s making the voyage home this week from Key West back to the Green Mountains. He’s in for a bit of a shock when he gets back. Mother Nature seems to have gotten a bit confused this week. I mentioned in the fall that I was taking a new stance on winter and was going to embrace it this year and I truly did my best though we didn’t see much snow. But when we get a snow in late April, I choose to just ignore it. I didn’t bother to shovel off my deck and I left the hose to water my horses just thrown on the ground. In the end both these decisions only made my life harder. I had to lug water buckets for my horses as my hose was not only frozen to the ground, but frozen itself because I didn’t take the time to drain the water out of it. All the slush and snow I ignored on my deck was a sprained ankle waiting to happen and my screen door only opened halfway once everything froze back up. Well, let’s just hope this was finally the last of it and spring will finally show up for real. It always looks a little funny when the trees are starting to bud and there is still snow on the ground.

The snow this week was a bit of a shock to many of us, and so was the latest financial report from Apple. For the first time in 13 years, Apple’s financial report showed lower than expected sales figures. iPhone sales showed their first decline since their release and iPad sales have been sluggish for several quarters now, but we’ll have more on this later in Kibbles.

This week’s Kibbles & Bytes exclusive is perfect for the on-the-run Mom on your list or anyone who is on the go and trying to fit time in for themselves between home and the office. This week only, save $40 on this perfect on-the-run bundle. Get the OutDoor Tech Kodiak mini, the BlueAnt Pump Mini headphones and the Belkin Slim-Fit Plus armband for $99.97. This bundle is perfect for ensuring the mom who does it all can keep can keep her phone going to capture those special moments or squeeze in an important call during her workout.

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  • Apple Stands Up The Street

    $50.6 Billion in revenue, $10.5 Billion in net profit and $235 Billion in the bank. Let’s get one thing straight, 99.9% of the companies in the world would love to have those kind of numbers. And while this fell into the range of Apple’s forward-looking guidance, it did fall short of the expectations of the analysts.

    This was the first time in 13 years (!) that Apple posted lower year-over-year sales. Apple saw lower iPhone sales than last year at this time. However, keep in mind that was when the iPhone 6 was at its peak. Nevertheless, Apple sold 51.1 million iPhones and said they are having difficulty keeping up with the demand for the recently released iPhone 5se.

    Mac sales and iPad sales also declined as expected with Apple selling a bit over 4 million Macs and 10.25 million iPads. On the bright side, Services revenue increased 20% to almost $6 billion and “other” products which include Apple TV, Apple Watch, Beats and iPod generated $2.189 billion which is 30% growth.

    Apple’s board of directors both increased the dividend paid on Apple shares to $0.57 which is about a 10% raise and increased their share buy-back program. With Apple being so widely held, this dividend increase makes Apple one of the largest payers of dividends in the world. Since the start of their dividend and share re-purchase program, Apple has returned over $163 billion to shareholders, the majority of that being in the form of share buy-backs.

    Apple’s guidance for the current quarter which ends at the end of June also projects a year-over-year decline in revenues. They forecast sales in the range of $41-$43 billion which is also lower than analysts predicted.

    There is no sugar-coating these results which were for the most part, a miss. Forecasting demand, revenue and margin is tricky and there are a bunch of factors that enter into this calculation and a bunch more that are ready to blow up the forecast. International monetary trends, new product introductions are all a bit of a wild card.

    There is some good news hidden in the report. Apple said that the iPhone enjoys an unprecedented 95% loyalty rate, Apple Pay is seeing 1 million new users a week, 13 million people subscribe to Apple Music and Apple’s installed base is 1 billion devices and growing.

    Apple had a huge hit with the iPhone 6 and that did push sales to a peak level last year. It was an anomaly, however, and Apple’s business is still incredibly strong, just a bit more down to earth. You can’t hit home runs every time at bat! Tim Cook says the product pipeline is strong and I believe him.

    Hey, I didn’t have to come up with a new adjective to describe what Apple did to the street this quarter. That’s a fringe benefit. Putting this all into perspective is important. It is not like Apple is losing money or losing customers. In fact, the opposite is true. In three short months, they made over $10 billion in profit and sold millions and millions of iPhones, iPads and Macs! Now, if Small Dog could just do a tiny fraction of that…

  • Get yourself some Dux

    What is a Dux you ask? Dux is a really great product line from STM and one that we are really excited to begin carrying here at Small Dog. This product line up has cases for your iPad and your computer and for the last week or so I have been testing out the Dux case for Macbook Air.

    My first impression is that it gives my computer a sharp new look. I feel as though my computer is highlighted more in this case. It features a primarily clear case and then a border that comes in an assortment of colors. The one I am using is black and it really looks sharp and sleek on the computer.

    I will be the first to admit that I am not a huge fan of hardshell cases for computers. They do add weight to your computer and they can be hard to put on and take off. However, this case did stand out to me as soon as I saw it and I immediately asked for a sample so that I could test it out. It’s the reinforced border that caught my eye. The plastic is slightly different from that of the clear case and really gives you a feeling of protection for your computer.

    Customers ask me all the time why someone might want a hard shell case, it’s a combination of accessorizing and protection. Hard shell cases are great for those who might like to sticker their computers. You can sticker all you want on a removable case and not damage your computer. For people who bring their computers everywhere it’s a great way to protect them from the dings and scratches that can happen just by pulling your computer in and out, especially those whom might fly a lot. One piece of advice I will give users of hardshell cases is that you still need to remove them! The idea and concept of hard shell cases is to provide added protection to your computer, to keep it looking like new under the case. However, if you don’t remove the case from time to time and clean the case and computer from dust and debris your computer will still get scratches. I have seen countless computers get just as scratched up with these kinds of cases than those without and the cause is always the same: dirt build up. This particular case comes on and off much easier than some others on the market making my recommended occasional cleanings much easier to perform. After all you’ve probably purchased a hard shell case to keep your computer looking new.

    Overall I am very happy with this case, but the biggest test is yet to come. I am flying to Arizona next week for an event with one of our vendors, and I’ll be keeping this case on my computer for my travels. The real test will be if I notice the added weight while making my way through airports, so far I haven’t really noticed the increased weight in my daily travels.

    P.S. Hadley, even if it means burpees and laps in an airport terminal I plan to maintain my lead in our competition. It’s ON!